Wednesday, May 04, 2011

Electronic Arts May Have Paid $100 Million for Firemint

In the smartphone business, lower prices are enticing a wider demographic to upgrade to phones that support more gaming functionality. Parks Associates forecasts there will be over 1 billion smartphones by 2014.

From the article, “Electronic Arts May Have Paid $100 Million for Firemint,” by John Gaudiosi

Wednesday, November 10, 2010

New Report Forecasts In-Game Microtransactions will Reach $6 Billion by 2015

According to a new report from international research firm Parks Associates, nearly one-fifth of active gamers in the U.S. currently spend money on virtual items in popular online games like Farmville, World of Warcraft and Free Realms. The gaming business is undergoing a major shift away from subscription models as virtual items become a larger part of its economy. Parks Associates forecasts this business will reach almost $6 billion in revenues worldwide by 2015.

“Gamers a more

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