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Friday, August 26, 2016

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates Opens a New Window. . In some categories the numbers are even more overwhelmingly in favor of consumers only considering a single brand. For tablets, smartphones, and gaming consoles 75%-80% of device buyers do not consider other brands when shopping, according to the research.

From the article "Most Consumer Electronics Buyer ...read more

Friday, April 22, 2016

3 Reasons Amazon's New Prime Video Doesn't Threaten Netflix

Netflix has some of the most loyal customers among streaming video services. While 52% of U.S. broadband households subscribe to Netflix, just 5% cancelled a subscription (including free trials) in the last 12 months, according to research from Parks Associates. That compares extremely favorably with Amazon, Hulu, and the aggregate "others" category.

From the article "3 Reasons Amazon's New Prime Video Doesn't Threaten Netflix" by Adam Levy.

Saturday, March 19, 2016

Google's Latest Plan to Take Over Your Living Room

By almost any measure, Chromecast has been a hit. Among dedicated streaming devices, it was the second-most popular in the U.S. in 2014, capturing about 20% of the market according to Parks Associates. Worldwide, it's been even more popular. Earlier this month, research firm Strategy Analytics reported that Chromecast was the top-selling streamer in the world in 2015, selling some 14.7 million units. To date, Google has sold about 27 million Chromecasts in two and a half years. ...read more

Wednesday, September 09, 2015

Apple Refreshes Watches, Unveils New iPads

Expectations have been rising for an revamped Apple TV, a set-top box that has seen few significant updates since its release in 2007. Although Apple has yet to hammer out deals for a long-awaited television service, analysts say the company is poised to overhaul the hockey-puck-sized device.

The device is expected to gain an App Store and an interface that allows users to make requests through the Siri digital assistant and search for specific programs and movies across app ...read more

Wednesday, September 02, 2015

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google , Amazon , and Apple accounted for 86% of the streaming device market last year, according to research firm Parks Associates.

Roku and Google's Chromecast were the market leaders in 2014, respectively accounting for 37% and 19% of streaming device usage in the United States. Apple TV ranked third with 17%, while Amazon came in fourth with 14%. But in terms of overall U.S. shipments, Apple slipped to fourth place, mainly because it didn't la ...read more

Wednesday, July 09, 2014

How Your Phone Can Help You Get a Mortgage

After you move in, the next step -- aside from unpacking -- is to start paying that money back.

That's where, most likely, your lender's app can come in.

"They already have their money. They already have a relationship with them," says Jennifer Kent, senior analyst at Parks Associates, of banks and customers.

Even if you didn't use your phone in any other part of the mortgage process, you may to pay it back, even if it's just a reminder. According to the Federal Rese ...read more

Tuesday, December 03, 2013

Who is winning the gaming console sales war?

Parks Associates Research Director Brett Sappington on the competition between the PlayStation 4 and Xbox One.

"Right now, we have a dead-heat. The PS4 and Xbox are really neck-and neck. If anything the PS4 may be slightly outpacing the Xbox 1 at this point."

From the video interview, “Who is winning the gaming console sales war?”

Wednesday, January 30, 2013

60-80% of U.S. broadband home owners willing to pay for energy-saving products

Parks Associates announced today 60-80% of U.S. broadband home owners are willing to pay for energy-saving products such as smart thermostats, smart water-tank controllers, and attic insulation; however, the perceived value varies widely. Consumers will pay $109 for a smart water-tank controller and $77 for a smart thermostat that save them 20% on their energy bills, compared to $256 for attic insulation for the same savings.

The international research firm will present new ...read more

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