FMQB

Wednesday, August 15, 2012

TargetSpot Study Examines Multicultural Use Of Digital Audio

TargetSpot has released extensive results from the radio industry's first multicultural Digital Audio studies. Conducted by Parks Associates, the report found key insights about the Hispanic and African American audiences and their interaction with Internet Radio. The study examines the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and extremely high advertising recall and response rates.

From the article, " ...read more

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