The connected TV market is expected to boom in 2012. Parks Associates last month said some 20 percent of middle-class households--those with annual incomes of $50,000 to $75,000--plan to buy a smart TV during the closing weeks of 2011, and 12 percent of HHs with income over $75,000 also intend to buy connected TVs.
About 13 percent of consumers with a broadband connection have cord-shaved in the past year, Parks Associates said, predicting that another nine percent soon would follow. But there is a caveat... the research from the Dallas-based firm included 3.9 million people who regularly watch Internet video.
Still, Parks said more than one-in-five - ...read more
The connected TV market is expected to boom in 2012. Parks Associates last month said some 20 percent of middle-class households--those with annual incomes of $50,000 to $75,000--plan to buy a smart TV during the closing weeks of 2011, and 12 percent of HHs with income over $75,000 also intend to buy connected TVs.
