FierceIPTV

The increasing consumer uptake of connected devices and smart TVs is changing the way consumers access online content, according to a new report.

And, rather than being a threat to service providers and content owners, over-the-top delivery though those devices could end up being an ally for operators, research company Parks Associates reported.

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Vendors say operators are increasingly eager to launch TV Everywhere service, especially in competitive environments. SNL Kagan said a TVE option potentially reduces churn and cord cutting. In fact, Parks Associates research said 20 percent of households who said they were very likely to switch providers said they would be unlikely to change if they had a free TV - ...read more

"The Smart TV Field Trial allows companies to gain early insights into connected-device advertising and interact with an entertainment audience that's becoming increasingly fragmented," said Heather Way, research analyst at Parks - ...read more

Research from Parks Associates shows that by the middle of this year, some 81 percent of U.S. and Canadian pay-TV customers will have access to TV Everywhere services through their current providers.

"Service providers realize they need to be the consumer's primary - ...read more

The price of poker just went up today as Time Warner Cable said it would launch a new app for Apple's iPad Tuesday that will allow users to watch live TV if they're a TWC video and Internet subscriber.

"I think it's significant, because all of the TV Everywhere rollouts so far have been limited to some on-demand content," ...read more

At last week's Consumer Electronics Show in Las Vegas McKay, whose company sells a hybrid TV product for pay-TV operators that allows them to provide subscribers with a melding of programming that includes OTT content, told an audience during a Parks Associates panel discussion - ...read more

But connected TVs and devices are expected to become part of the home far more rapidly than are 3D TV sets. Connected devices made up some 25 percent of TV sales last year; Parks Associates vice president and principal analyst Kurt Scherf - ...read more

Kurt Scherf, vice president and principal analyst at Parks Associates, said he believes the integration of Google TV into devices like a Blu-ray player eventually will be a good fit for consumers looking to add entertainment power without adding - ...read more

There's no question that "3D" has created a lot of buzz in the industry, but the focus has been on hardware as content has been hard to come by. Hollywood studios are expected to release just 35 3D movies this year, but that number grows to 100 in 2011, and upwards of 200 - ...read more

Parks Associates analyst Pietro Macchiarella agrees, and said that, while there are a number of similarities between the launch of HDTV and that of 3D TV, the difference this time around is that everybody in the industry is looking at 3D as a must - ...read more