Thursday, May 23, 2013

Mobile and Facebook’s Evolving Advertising Strategy

Since its IPO in early 2012, Facebook has been laser-focused on its bottom line. In a short timeframe, the social network ramped up its advertising business to increase profitability and maintain support among investors. Since then, the company has posted strong revenue growth spurred by new ad features and the extension of services to mobile devices.

This analysis assesses Facebook’s core advertising strategies—reach, relevance, social context, and engagement - and the key ...read more

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