Thursday, January 20, 2022

13th annual Smart Energy Summit addresses role of connected devices, utility programs, and renewables for energy management in the home

14% of US broadband households own a smart light bulb 

Parks Associates today announced the agenda for the 13th annual Smart Energy Summit: Engaging the Consumer, happening in-person February 28–March 2 at the Omni Hotel in Frisco, TX. The firm announced new research based on a 4Q 2021 survey of more than 10,000 US broadband households, which shows adoption of smart light bulbs has reached 14% of US broadband households. Purchase intentions for all smart energy, lighting, an more

Wednesday, January 19, 2022

Health at home is entering the mainstream

Parks Associates’ Connected Health Summit highlights expansion of the market, including adoption of health devices and services and insights from leading companies  

Parks Associates’ latest consumer data highlights that connected health devices have gone mainstream: 64% of US broadband households have used a telehealth service in the past 12 months; 37% own a wearable; and 25% have a connected medical device. Parks Associates will virtually host “Health and Home: State of t more

Tuesday, January 11, 2022

Parks Associates announces promotions to marketing team members as firm embraces virtual and in-person event experiences

Executive events, in-person and online, continue to be driving force for strategic business insights and networking experiences 

International research firm Parks Associates today announced promotions to key members of its marketing team, as the business expands its industry leadership through both virtual and in-person events in 2022. The firm named Hailey Laughlin as Senior Marketing Manager, Rosey (Ulpino) Sera as Senior Public Relations and Marketing Manager, and Vicki A more

Tuesday, January 04, 2022

Parks Associates highlights growth of connected home solutions at CONNECTIONS™ Summit at CES 2022

Two-thirds of US broadband households feel it is impossible to keep their data completely secure

Parks Associates will host leaders from multiple connected home industries tomorrow in Las Vegas for the 16th annual CONNECTIONS™ Summit: Smart Home Growth Strategies.Session topics will focus on adoption of connected home solutions, including smart home, broadband, home networking, safety and security, connected health, independent living, and emerging home services. CONNECTIONS more

Tuesday, December 14, 2021

Nearly 50% of US broadband households have four or more OTT video service subscriptions

Future of Video address OTT service stacking and video service bundling strategies

Parks Associates’ new research, from a 3Q 2021 survey of 10,000 broadband households, finds 49% of US broadband households now have four or more OTT service subscriptions, an increase of 3% since Q1 2021. Future of Video: OTT, Pay TV, and Digital Media, sponsored by Everise, Comcast Technology Solutions, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological,focuses o more

Monday, December 13, 2021

19% of all broadband households now have a vMVPD service

Future of Video virtual sessions address consumer trends driving the moves toward hybrid business models and aggregated content distribution

Parks Associates’ latest Video Services Dashboard, part of its Consumer Insights Service, reports that 19% of US broadband households now have a vMVPD service, which is an online pay-TV service that offer bundles of live channels via third-party connected devices. The international research firm will feature its latest research during i more

Friday, December 10, 2021

Sixty-four percent of broadband households are interested in being a single-brand household for their smart home experience, according to Parks Associates

Executives from Nokia, Plume, Cox Homelife, SmartRent, Ring, and more highlight role of integration and interoperability at 16th annual CONNECTIONS™ Summit at CES

New research from Parks Associates finds 64% of US broadband households are interested in being a single-brand household when considering smart home products. Currently 36% of all broadband households have at least one smart home product, and their primary means of controlling these devices is shifting away from si more

Tuesday, November 30, 2021

Adoption of connected medical devices has increased to 25% of US broadband households in 2021

US Department of Health and Human Services to keynote eighth annual Connected Health Summit

Parks Associates today announced Micky Tripathi, National Coordinator for Health IT, US Department of Health and Human Service will keynote "Connecting the Dots: Interoperability and Health Data" on December 1 as part of the eighth annual Connected Health Summit: Consumer Engagement and Innovation. The executive event, sponsored by, Essence, and Everise, features virtual ses more

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