Entrepreneur India

Wednesday, August 29, 2012

Market a social game

Social gaming is one of the fastest growing sectors right now, and there doesn’t appear to be any slowdown in sight. According to a new report from Parks Associates, revenues in the social gaming market will increase fivefold to $5 billion by 2015.

The Parks report attributes this growth to advertising revenues and sales of virtual items or micro-transactions. These two elements were mostly responsible for the over $1 billion in revenues seen last year. There have been big i ...read more

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