eMarketer

Wednesday, July 12, 2017

A scan of new data from around the world

According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the US subscribe to Netflix, it found.

From the article "A scan of new data from around the world."

Monday, January 16, 2017

eMarketer Sees Digital Video Growth Leveling Off in Western Europe

According to research firm Parks Associates, Spain has one of the highest internet-only household rates in Europe, implying that consumers there may be more likely to pay for digital video services than they would for pay TV subscriptions. Yomvi, a SVOD service bundled with pay TV provider Movistar+, has seen some traction. In addition, Netflix arrived at the end of 2015, and HBO launched HBO España in November 2016.

From the article "eMarketer Sees Digital Video Growth Leve ...read more

Friday, December 09, 2016

In Spain, Winter Is Coming with the Launch of HBO España

But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Parks Associates. And, consumers in Spain are also more likely than those in France, Germany and the UK to trade in a pay TV subscription in favor of a digital video service. HBO is likely to be targeting those consumers. 

From the article "In Spain, Winter Is Coming with the Launc ...read more

Monday, March 02, 2015

Are We Watching the Death of SMS?

It’s not uncommon to see smartphone users with their heads down, rapidly typing away during an intense messaging conversation, and SMS is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat. Data released in October 2014 by Parks Associates forecast that the volume of OTT mobile messages worldwide would rise from 10.0 trillion to a massive 67.0 trillion between 2013 and 2018. Meanwhile, global text message volume was e ...read more

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