Digital Media

Tuesday, March 11, 2014

Parks Associates Announces Partnership with Digital Media Wire and GSMA for Disruptive Media Conference at 2014 NAB Show

Analysts highlight key changes in online video content programming, distribution, and advertising

Parks Associates today announced consumer research that nearly one-half (47%) of video consumed on a TV set in the U.S. now comes from non-linear sources. To explore the implications of shifting video usage, Parks Associates has partnered with NAB Show, GSMA, and Digital Media Wire to produce several sessions at the Disruptive Media Conference during the 2014 NAB Show, April 5-10, 2014, in ...read more

Wednesday, January 29, 2014

Consumers Unaware Of Opt-Out Settings with Online Ads

New Research Addresses Big-Data Challenges for Content Owners, Publishers, and Advertisers

New big-data research from Parks Associates shows consumer awareness of industry opt-out solutions for online ads has remained consistently low for two years. Harnessing the Power of Big Data: New Media and Advertising reports in 2013, 6% of U.S. broadband households had seen the AdChoices Icon displayed with an Internet-based ad, virtually unchanged from 5% reporting in 2011.

“Media

...read more

Tuesday, September 10, 2013

Over 40% of U.S. broadband households have a subscription to an online video service

Parks Associates moderates Microsoft keynote fireside chat at Next TV Summit this week

In advance of Next TV Summit, research firm Parks Associates announced results from Video-on-Demand: The Road to Revenues, a 1Q 2013 survey of 10,000 U.S. broadband households, which shows 44% currently have a subscription to some kind of online video service, such as Netflix, Hulu Plus, or Amazon. Younger consumers are more likely to subscribe to OTT (over-the-top) video services, and 8% of consumers ...read more

Monday, June 10, 2013

U.S. tablet owners to increase 61% in one year to exceed 130 million in 2014

Parks Associates and mPortal present whitepaper on multiscreen video strategies at The Cable Show

International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media Experiences: Mastering Video Delivery, User Engagement, and Monetization Strategies," during The Cable Show in Washington, D.C., June 10-12.

This industry whitepaper addresses the impact of connected device ownership on ...read more

Tuesday, February 26, 2013

Parks Associates Sr. Research Analyst Heather Way to present State of the Market at Digital Asset Management Conference

Parks Associates’ Sr. Research Analyst Heather Way will present the keynote “New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction,” Wednesday, February 27, 10:00 a.m. at the Digital Asset Management Conference in Los Angeles, CA.

Connected consumer electronics (CE) have opened new avenues to consumers in an increasingly fragmented media environment. In this state-of-the-market address, Parks Associates presents primary consumer research that reveals the ...read more

Tuesday, February 07, 2012

Mobile Gaming and In-App Purchases boosting Revenues for Free-to-Play Games

Parks Associates releases whitepaper "Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games"

The percentage of U.S. gamers who regularly download games or gaming apps to their mobile devices increased from 7% in 2008 to 18% in 2011, growing in parallel with rising adoption of smartphones and tablets, according to a new whitepaper from Parks Associates. Among tablet owners, 71% of adults and 79% of teens play games on the device at least one hour per month. This ...read more

Thursday, November 10, 2011

Number of Gamers Doubles in Three Years Thanks to Casual Gaming on Tablets and Smartphones

Parks Associates reports U.S. gaming population increased from 56 to 135 million from 2008-2011

More U.S. consumers are playing videogames now than ever before, even as game consoles are losing their market dominance to online and mobile gaming solutions, according to international research firm Parks Associates.

The firm’s consumer data, featured in the new consumer research project Online Gaming and Digital Distribution, show the number of U.S. consumers who play at least one ...read more

Wednesday, September 21, 2011

Consumers in North America and Western Europe Interested in TV Everywhere

New International Research from Parks Associates Analyzes Multiscreen and Streaming Viewing Trends

Parks Associates today released findings from a new multicountry consumer study showing 15-30% of broadband households in North America and Western Europe are interested in a TV Everywhere solution. The research firm's analysts say as multiscreen solutions and streaming options become available to more consumers, these services will be valuable in retaining and acquiring subscribers but ...read more

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