New research analyzes trends in digital media consumption habits
New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View: Digital Media & Connected Consumers, despite the emergence of online sources for news, the majority of broadband consumers feel that television is more authentic than online video.
IoT research firm announces new research on streaming music and audio services
Parks Associates announced today that the majority of paid streaming music services experienced an increase in their number of subscribers in 2016, with Amazon Prime Music leading the market with 15% of U.S. broadband households. 360 View: Digital Media & Connected Consumers notes Amazon Prime Music experienced a 50% increase in subscription during the one-year period. In addition to Prime Music, ...read more
OTT Video Market Tracker reveals churn rates for OTT video services and companies including Netflix, Amazon, and Hulu
Parks Associates announced today that the churn rate for OTT video services is 19% of U.S. broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months. The company’s OTT Video Market Tracker service notes the overall churn rate for OTT services has been stable for the past year, with top services Netfl ...read more
Majority of OTT video consumption now on Internet-connected TV
Parks Associates today released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers, with Netflix retaining its top position while services Sling TV, Showtime, and CBS moved up or entered the list over the past year.
Parks Associates’ list of top 10 OTT video services, ranked by number of paid subscribers, excluding transactional or ad-based services, i ...read more
IoT market research firm announces new analysis on the impact of consumer demand for personalized services on OTT services, streaming media, and video production
Parks Associates today announced new OTT research showing nearly 35% of U.S. broadband households watch user-generated video online, on sites such as YouTube, Vimeo, and Dailymotion, more than ten days per month. Three-fourths of U.S. broadband households access this content at least once per month.
OTT Video Market Tracker shows Netflix, WWE Network, and Hulu have highest Net Promoter Scores among major OTT video services
Parks Associates today announced new data from the company’s OTT Video Market Tracker service showing Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the U.S. The international research firm notes that adoption of OTT video subscriptions has increased by 12% since Q3 2014, with the number of avai ...read more