Digital Media

Thursday, April 21, 2016

More than 70% of U.S. broadband households use Samsung, Vizio, LG, Sony, and Panasonic as their primary flat-panel TV

Average viewership on a television screen has remained steady at around 20 hours per week

New research from Parks Associates shows consolidation in the TV market, with more than 70% of U.S. broadband households using one of five brands—Samsung, Vizio, LG, Sony, and Panasonic—as their primary flat-panel TV. The research firm has released new consumer and industry research, including monetization strategies and trend analysis, on content services, OTT video and TV Everywhere services, ...read more

Tuesday, March 29, 2016

OTT video is growing in Europe, but North American markets continue to pull ahead

Parks Associates Announces OTT Video Market Tracker Service Update

Parks Associates today announced new international data from the company’s OTT Video Market Tracker service showing OTT video usage in Western Europe is continuing to expand, with 55% of U.K. broadband households and 51% in France watching TV programming and movies online, compared to 70% in the U.S. However, the number of paid subscriptions in Europe is significantly lower, where 30% of broadband households in the U.K. ...read more

Thursday, March 10, 2016

65% of broadband consumers engage in at least one second-screen activity on a monthly basis

Consumers do not want to divide their attention while watching TV

New digital media research from Parks Associates finds 65% of U.S. broadband households engage in at least one second-second screen activity on at least a monthly basis. 360 View Update: Second-Screen Usage Patterns finds the most common activity is to search for information about the program being watched.

“Most consumers favor a passive second-screen experience that complements the already immersive first-screen ...read more

Tuesday, March 01, 2016

16% of Spanish pay-TV households subscribed to pay TV for the first time in 2015

 

New Research Shows Cord Cutting Lower in Western Europe than the United States

Parks Associates today announced new research showing 16% of Spanish pay-TV households subscribed to pay TV for the first time last year, although the country’s broadband households still exhibit high incidences of cord shaving, cord cutting, and “cord nevers.” Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to ...read more

Thursday, January 28, 2016

Consumers Spend Over $6 per Month on Netflix, Hulu Plus, and Other Subscription OTT Video

New Report Addresses Challenges for Content Companies with Changing Business Models

Parks Associates announced a new research report today showing average monthly spending on Internet-based subscription video-on-demand (SVOD) services among U.S. broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015. Content Strategies: Survival in the New Video World examines new business models emerging from the increasing consumption of OTT content, including new ...read more

Monday, January 25, 2016

OTT subscriptions exceeded 60% of U.S. broadband households in 2015

Webcast from Parks Associates and Lynx Technology to examine Top 10 Connected Entertainment Trends for 2016

Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,” reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, sponsored by Lynx Technology (www.lynxtechnology.com), on January 26, 11 a.m. CT, to discuss this and other trends in the ...read more

Tuesday, November 17, 2015

Parks Associates Announces Top 10 Subscription OTT Video Services in the U.S. Market

Forty percent of OTT Services launched in past two years 

Parks Associates today revealed the top ten subscription over-the-top (OTT) video services based on number of subscribers, with Netflix as the top subscriber service and three of the ten services on the list focused on sports content, including the WWE, the NFL, and MLB. The research firm shows over 25% of OTT video services in the U.S. market today came out in 2015, and 40% of services were launched within the last two ...read more

Monday, October 19, 2015

58% of U.S. broadband households use at least one OTT video service on a monthly basis

Parks Associates Research Analyst moderates OTT panel at Next TV Summit NY 2015, October 21

Parks Associates consumer research finds the majority (58%) of broadband households in the U.S. use at least one OTT video service on a monthly basis, while more than 25% of households use two or more services. The research firm will be presenting new OTT research at Next TV Summit & Expo, October 21, 2015, during a session analyzing consumers’ evolving viewing habits, OTT services, and ...read more

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