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Mindi Sue Sternblitz-Rubenstein
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Wednesday, January 29, 2014
New Research Addresses Big-Data Challenges for Content Owners, Publishers, and Advertisers
New big-data research from Parks Associates shows consumer awareness of industry opt-out solutions for online ads has remained consistently low for two years. Harnessing the Power of Big Data: New Media and Advertising reports in 2013, 6% of U.S. broadband households had seen the AdChoices Icon displayed with an Internet-based ad, virtually unchanged from 5% reporting in 2011.
Tuesday, September 10, 2013
Parks Associates moderates Microsoft keynote fireside chat at Next TV Summit this week
In advance of Next TV Summit, research firm Parks Associates announced results from Video-on-Demand: The Road to Revenues, a 1Q 2013 survey of 10,000 U.S. broadband households, which shows 44% currently have a subscription to some kind of online video service, such as Netflix, Hulu Plus, or Amazon. Younger consumers are more likely to subscribe to OTT (over-the-top) video services, and 8% of consumers ...read more
Monday, June 10, 2013
Parks Associates and mPortal present whitepaper on multiscreen video strategies at The Cable Show
International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media Experiences: Mastering Video Delivery, User Engagement, and Monetization Strategies," during The Cable Show in Washington, D.C., June 10-12.
This industry whitepaper addresses the impact of connected device ownership on ...read more
Tuesday, February 26, 2013
Parks Associates’ Sr. Research Analyst Heather Way will present the keynote “New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction,” Wednesday, February 27, 10:00 a.m. at the Digital Asset Management Conference in Los Angeles, CA.
Connected consumer electronics (CE) have opened new avenues to consumers in an increasingly fragmented media environment. In this state-of-the-market address, Parks Associates presents primary consumer research that reveals the ...read more
Tuesday, February 07, 2012
Parks Associates releases whitepaper "Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games"
The percentage of U.S. gamers who regularly download games or gaming apps to their mobile devices increased from 7% in 2008 to 18% in 2011, growing in parallel with rising adoption of smartphones and tablets, according to a new whitepaper from Parks Associates. Among tablet owners, 71% of adults and 79% of teens play games on the device at least one hour per month. This ...read more
Thursday, November 10, 2011
Parks Associates reports U.S. gaming population increased from 56 to 135 million from 2008-2011
More U.S. consumers are playing videogames now than ever before, even as game consoles are losing their market dominance to online and mobile gaming solutions, according to international research firm Parks Associates.
Wednesday, September 21, 2011
New International Research from Parks Associates Analyzes Multiscreen and Streaming Viewing Trends
Parks Associates today released findings from a new multicountry consumer study showing 15-30% of broadband households in North America and Western Europe are interested in a TV Everywhere solution. The research firm's analysts say as multiscreen solutions and streaming options become available to more consumers, these services will be valuable in retaining and acquiring subscribers but ...read more
Wednesday, September 07, 2011
French broadband homes show strongest preference for multiscreen access to PVR content
In advance of the IBC 2011 conference, Parks Associates released new research today revealing consumers in Western Europe value multidevice access to recorded TV programs over other new video services, including access to live TV.
Given a choice of new TV features, including 3DTV, online video access, and multiscreen services, 47% of broadband households in Western Europe’s largest countries ...read more
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Europe Smart Home
Download the whitepaper Outlook for the Smart Home in Western Europe