Digital Media

Tuesday, August 15, 2017

Parks Associates releases new whitepaper examining top trends in global video marketplace

Research assesses future technology and strategy options for the IP-based video industry

Parks Associates today released a new whitepaper, Top 5 Video Trends in an IP-based World, which examines the factors that will significantly shape the future technology and strategy options considered by video industry players. The whitepaper, sponsored by Ooyala, shows how content producers are evaluating and planning for their changing future, including the potential benefits that IP- ...read more

Wednesday, July 12, 2017

Nearly 60% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu

OTT Video Market Tracker reveals only 3% subscribe to a sports OTT video service

Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm’s OTT Video Market Tracker service notes that only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3% subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, ...read more

Monday, April 24, 2017

Thirty-two percent of free OTT trials result in a paid subscription

Parks Associates senior analyst shares firm’s groundbreaking OTT video research at NAB 2017

Nearly one-third of OTT free trials convert to a paid subscription, according to new connected entertainment research from Parks Associates. The research firm, which produces the industry-leading resource OTT Video Market Tracker, announced today that Senior Analyst Glenn Hower will be speaking on the session "OTT Video Services: Fighting to Capture and Retain Users" at NAB Show Las V ...read more

Thursday, April 20, 2017

Nearly 40% of U.S. broadband households use video sharing sites like YouTube on a weekly basis

Senior Analyst to examine OTT video landscape at NAB Show Las Vegas, April 24

New U.S. consumer research from Parks Associates reveals that 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week. In total, 59% of U.S. broadband households visit an online video site on a regular basis.

Glenn Hower, Senior Analyst at Parks Associates, will share insights and consumer research on the OTT video market next week at NAB Show Las Vegas. Ho ...read more

Monday, March 27, 2017

59% of U.S. pay-TV subscribers upset when advertisers use their personal data

New FCC and Senate actions change rules for service providers in collecting consumer data

Parks Associates today announced new digital media research ahead of the TV Connect Show in London shows 59% of pay-TV subscribers in U.S. broadband households are bothered by the fact that advertisers use their personal viewing data to push personalized ads to them. The international research firm also found that nearly 40% of pay-TV subscribers worry about the safety and use of their ...read more

Wednesday, February 15, 2017

29% of consumers get most of their news from social media platforms like Facebook and Twitter

New research analyzes trends in digital media consumption habits

New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View: Digital Media & Connected Consumers, despite the emergence of online sources for news, the majority of broadband consumers feel that television is more authentic than online video.

“Among all U.S. broadband households, 52% f ...read more

Wednesday, February 08, 2017

Amazon Prime Music sees 50% increase in subscribers from 2015 to 2016

IoT research firm announces new research on streaming music and audio services

Parks Associates announced today that the majority of paid streaming music services experienced an increase in their number of subscribers in 2016, with Amazon Prime Music leading the market with 15% of U.S. broadband households. 360 View: Digital Media & Connected Consumers notes Amazon Prime Music experienced a 50% increase in subscription during the one-year period. In addition to Prime Music, ...read more

Wednesday, February 01, 2017

19% of U.S. broadband households cancelled an OTT video service in the past 12 months

OTT Video Market Tracker reveals churn rates for OTT video services and companies including Netflix, Amazon, and Hulu

Parks Associates announced today that the churn rate for OTT video services is 19% of U.S. broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months. The company’s OTT Video Market Tracker service notes the overall churn rate for OTT services has been stable for the past year, with top services Netflix ...read more

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