Majority of OTT video consumption now on Internet-connected TV
Parks Associates today released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers, with Netflix retaining its top position while services Sling TV, Showtime, and CBS moved up or entered the list over the past year.
Parks Associates’ list of top 10 OTT video services, ranked by number of paid subscribers, excluding transactional or ad-based services, is based upon ...read more
IoT market research firm announces new analysis on the impact of consumer demand for personalized services on OTT services, streaming media, and video production
Parks Associates today announced new OTT research showing nearly 35% of U.S. broadband households watch user-generated video online, on sites such as YouTube, Vimeo, and Dailymotion, more than ten days per month. Three-fourths of U.S. broadband households access this content at least once per month.
OTT Video Market Tracker shows Netflix, WWE Network, and Hulu have highest Net Promoter Scores among major OTT video services
Parks Associates today announced new data from the company’s OTT Video Market Tracker service showing Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the U.S. The international research firm notes that adoption of OTT video subscriptions has increased by 12% since Q3 2014, with the number of available ...read more
Analyst addresses OTT video market at BroadbandTV this week with NeoNova Networks and SkitterTV
Parks Associates will share its OTT and cord-cutting research, including the latest from its industry-leading OTT Video Market Tracker, this week at BroadbandTV at FTTH Connect. This research firm finds that 23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all U.S broadband households. The firm’s analysts also note that 61% of ...read more
Average viewership on a television screen has remained steady at around 20 hours per week
New research from Parks Associates shows consolidation in the TV market, with more than 70% of U.S. broadband households using one of five brands—Samsung, Vizio, LG, Sony, and Panasonic—as their primary flat-panel TV. The research firm has released new consumer and industry research, including monetization strategies and trend analysis, on content services, OTT video and TV Everywhere services, ...read more
Parks Associates Announces OTT Video Market Tracker Service Update
Parks Associates today announced new international data from the company’s OTT Video Market Tracker service showing OTT video usage in Western Europe is continuing to expand, with 55% of U.K. broadband households and 51% in France watching TV programming and movies online, compared to 70% in the U.S. However, the number of paid subscriptions in Europe is significantly lower, where 30% of broadband households in the U.K. ...read more