Digital Media

Wednesday, September 17, 2014

Consumers Still Prefer Televisions over Tablets and Smartphones for Video Content

Parks Associates Analyst to moderate session at Cablefax TV Innovation Summit this week

U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, compared to almost 20 hours per week on the television, according to research Parks Associates announced today in advance of the Cablefax TV Innovation Summit. The research, based on a nationwide 1Q 2014 survey of U.S. broadband households, shows, ...read more

Wednesday, September 17, 2014

Parks Associates: 87% of young adults 18-24 in the U.K. and Germany subscribe to a pay-TV service

Director of Research to discuss Millennial and Generation Z trends at EuroSummit’14 this week

New European research from Parks Associates finds 87% of adults 18-24 in U.K. and German broadband households  subscribe to a pay-TV service, while only 49% of these young adults in Spain subscribe to pay TV. Brett Sappington, Director, Research, Parks Associates, will discuss this new research atEuroSummit’14on the panel "Meet the Millennials! Executives and kids debate the ...read more

Thursday, May 01, 2014

New consumer research proves Amazon gaining traction in connected home technology market

Parks Associates presents OTT and pay-TV data at CONNECTIONS™: The Premier Connected Home Conference

At the Cable Show today, Parks Associates announced new research showing Amazon has made significant gains in the OTT video market as nearly 20% of all U.S. broadband households now have an Amazon Prime Instant Video subscription. The Q1 2014 survey of 10,000 U.S. broadband households finds the annual growth rate for Amazon Prime subscription averages over 55% since 2012, ...read more

Wednesday, April 23, 2014

Young viewers are key segment to target for the OTT video market

New Industry Report Examines Current Trends in Video Content Licensing Ecosystem

Following OTT and content licensing announcements at NAB and the Aereo, Inc. case before the Supreme Court,Parks Associates today announced a new report Trends in Content Licensingthat analyzes television and movie licensing trends and the impact of multiscreen, time-shifting, and the demand for exclusive content. The firm reports pay-TV penetration remains fairly steady at around 85% of U.S. broadband ...read more

Tuesday, March 11, 2014

Parks Associates Announces Partnership with Digital Media Wire and GSMA for Disruptive Media Conference at 2014 NAB Show

Analysts highlight key changes in online video content programming, distribution, and advertising

Parks Associates today announced consumer research that nearly one-half (47%) of video consumed on a TV set in the U.S. now comes from non-linear sources. To explore the implications of shifting video usage, Parks Associates has partnered with NAB Show, GSMA, and Digital Media Wire to produce several sessions at the Disruptive Media Conference during the 2014 NAB Show, April 5-10, 2014, in ...read more

Wednesday, January 29, 2014

Consumers Unaware Of Opt-Out Settings with Online Ads

New Research Addresses Big-Data Challenges for Content Owners, Publishers, and Advertisers

New big-data research from Parks Associates shows consumer awareness of industry opt-out solutions for online ads has remained consistently low for two years. Harnessing the Power of Big Data: New Media and Advertising reports in 2013, 6% of U.S. broadband households had seen the AdChoices Icon displayed with an Internet-based ad, virtually unchanged from 5% reporting in 2011.

“Media

...read more

Tuesday, September 10, 2013

Over 40% of U.S. broadband households have a subscription to an online video service

Parks Associates moderates Microsoft keynote fireside chat at Next TV Summit this week

In advance of Next TV Summit, research firm Parks Associates announced results from Video-on-Demand: The Road to Revenues, a 1Q 2013 survey of 10,000 U.S. broadband households, which shows 44% currently have a subscription to some kind of online video service, such as Netflix, Hulu Plus, or Amazon. Younger consumers are more likely to subscribe to OTT (over-the-top) video services, and 8% of consumers ...read more

Monday, June 10, 2013

U.S. tablet owners to increase 61% in one year to exceed 130 million in 2014

Parks Associates and mPortal present whitepaper on multiscreen video strategies at The Cable Show

International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media Experiences: Mastering Video Delivery, User Engagement, and Monetization Strategies," during The Cable Show in Washington, D.C., June 10-12.

This industry whitepaper addresses the impact of connected device ownership on ...read more

Page(s):   of   3 Next
© 1998-2014 Parks Associates. All Rights Reserved.