Digital Media

Thursday, September 01, 2016

OTT video service adoption increased 12% among U.S. broadband households since 2014

OTT Video Market Tracker shows Netflix, WWE Network, and Hulu have highest Net Promoter Scores among major OTT video services

Parks Associates today announced new data from the company’s OTT Video Market Tracker service showing Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the U.S. The international research firm notes that adoption of OTT video subscriptions has increased by 12% since Q3 2014, with the number of available ...read more

Wednesday, August 31, 2016

More than 25% of OTT video service subscriptions are purchased through a connected device app

New industry whitepaper shows 37% of Hulu subscribers used an app to sign up for the service

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers subscribing to OTT services. The complimentary whitepaper, Connected Apps: The New Battleground for Video Services, shows more than 25% of OTT video service subscriptions were purchased through a ...read more

Tuesday, June 14, 2016

23% of Millennials are OTT-only broadband households

Analyst addresses OTT video market at BroadbandTV this week with NeoNova Networks and SkitterTV

Parks Associates will share its OTT and cord-cutting research, including the latest from its industry-leading OTT Video Market Tracker, this week at BroadbandTV at FTTH Connect. This research firm finds that 23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all U.S broadband households. The firm’s analysts also note that 61% of ...read more

Thursday, April 21, 2016

More than 70% of U.S. broadband households use Samsung, Vizio, LG, Sony, and Panasonic as their primary flat-panel TV

Average viewership on a television screen has remained steady at around 20 hours per week

New research from Parks Associates shows consolidation in the TV market, with more than 70% of U.S. broadband households using one of five brands—Samsung, Vizio, LG, Sony, and Panasonic—as their primary flat-panel TV. The research firm has released new consumer and industry research, including monetization strategies and trend analysis, on content services, OTT video and TV Everywhere services, ...read more

Tuesday, March 29, 2016

OTT video is growing in Europe, but North American markets continue to pull ahead

Parks Associates Announces OTT Video Market Tracker Service Update

Parks Associates today announced new international data from the company’s OTT Video Market Tracker service showing OTT video usage in Western Europe is continuing to expand, with 55% of U.K. broadband households and 51% in France watching TV programming and movies online, compared to 70% in the U.S. However, the number of paid subscriptions in Europe is significantly lower, where 30% of broadband households in the U.K. ...read more

Thursday, March 10, 2016

65% of broadband consumers engage in at least one second-screen activity on a monthly basis

Consumers do not want to divide their attention while watching TV

New digital media research from Parks Associates finds 65% of U.S. broadband households engage in at least one second-second screen activity on at least a monthly basis. 360 View Update: Second-Screen Usage Patterns finds the most common activity is to search for information about the program being watched.

“Most consumers favor a passive second-screen experience that complements the already immersive first-screen ...read more

Tuesday, March 01, 2016

16% of Spanish pay-TV households subscribed to pay TV for the first time in 2015

 

New Research Shows Cord Cutting Lower in Western Europe than the United States

Parks Associates today announced new research showing 16% of Spanish pay-TV households subscribed to pay TV for the first time last year, although the country’s broadband households still exhibit high incidences of cord shaving, cord cutting, and “cord nevers.” Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to ...read more

Thursday, January 28, 2016

Consumers Spend Over $6 per Month on Netflix, Hulu Plus, and Other Subscription OTT Video

New Report Addresses Challenges for Content Companies with Changing Business Models

Parks Associates announced a new research report today showing average monthly spending on Internet-based subscription video-on-demand (SVOD) services among U.S. broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015. Content Strategies: Survival in the New Video World examines new business models emerging from the increasing consumption of OTT content, including new ...read more

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