Digital Media

Thursday, March 05, 2015

CBS Interactive, Vubiquity, Discovery Communications, and Parks Associates to provide insights on OTT video service trends at NAB Show Super Session

Parks Associates: 15% of pay-TV subscribers say they are likely to subscribe to new, alternate OTT service

Today Parks Associates announced its partnership with NAB Show to host the Super Session Constant Cravings - Using OTT to Win the Next Generation of Viewers at the 2015 NAB Show on April 13 in Las Vegas. The session, with executives from CBS Interactive, Vubiquity, Discovery Communications, and Parks Associates, features an in-depth discussion of the challenges, opportunities, and ...read more

Thursday, January 22, 2015

Seventeen percent of U.S. broadband households are likely to subscribe to an OTT HBO service

 New OTT Video Research addresses Competitive Challenges for Pay-TV providers and Operators

New Parks Associates video research finds 17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-tv service after subscribing to this HBO OTT service. The research firm reports the average head of household in a U.S. broadband ...read more

Wednesday, December 31, 2014

62% of U.S. broadband households never back up their data to a cloud-based storage service

New Research Reveals Trends in Cloud Storage and Services in advance of 2015 International CES

New research from Parks Associates reveals 62% of U.S. broadband households never back up their data to an online storage service, despite options available from companies such as Carbonite, Acronis, and Backblaze. This finding reveals a huge addressable market for cloud-based storage in 2015, as consumer consumption of digital content is on the rise. Smartphone users in U.S. broadband ...read more

Thursday, October 09, 2014

Parks Associates: Two-thirds of Amazon Prime Instant Video subscribers also rent or purchase titles through the service

Market Research Firm Announces Consumer Survey Showing OTT Video Rentals and Purchasing Trends

Consumer research from Parks Associates finds 37% of U.S. broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasizing the potential role of transactional services to supplement subscription OTT. For example, ...read more

Wednesday, September 17, 2014

Consumers Still Prefer Televisions over Tablets and Smartphones for Video Content

Parks Associates Analyst to moderate session at Cablefax TV Innovation Summit this week

U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, compared to almost 20 hours per week on the television, according to research Parks Associates announced today in advance of the Cablefax TV Innovation Summit. The research, based on a nationwide 1Q 2014 survey of U.S. broadband households, shows, ...read more

Wednesday, September 17, 2014

Parks Associates: 87% of young adults 18-24 in the U.K. and Germany subscribe to a pay-TV service

Director of Research to discuss Millennial and Generation Z trends at EuroSummit’14 this week

New European research from Parks Associates finds 87% of adults 18-24 in U.K. and German broadband households  subscribe to a pay-TV service, while only 49% of these young adults in Spain subscribe to pay TV. Brett Sappington, Director, Research, Parks Associates, will discuss this new research atEuroSummit’14on the panel "Meet the Millennials! Executives and kids debate the ...read more

Thursday, May 01, 2014

New consumer research proves Amazon gaining traction in connected home technology market

Parks Associates presents OTT and pay-TV data at CONNECTIONS™: The Premier Connected Home Conference

At the Cable Show today, Parks Associates announced new research showing Amazon has made significant gains in the OTT video market as nearly 20% of all U.S. broadband households now have an Amazon Prime Instant Video subscription. The Q1 2014 survey of 10,000 U.S. broadband households finds the annual growth rate for Amazon Prime subscription averages over 55% since 2012, ...read more

Wednesday, April 23, 2014

Young viewers are key segment to target for the OTT video market

New Industry Report Examines Current Trends in Video Content Licensing Ecosystem

Following OTT and content licensing announcements at NAB and the Aereo, Inc. case before the Supreme Court,Parks Associates today announced a new report Trends in Content Licensingthat analyzes television and movie licensing trends and the impact of multiscreen, time-shifting, and the demand for exclusive content. The firm reports pay-TV penetration remains fairly steady at around 85% of U.S. broadband ...read more

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