Digital Health

Consumer study assesses consumer awareness and usage of sleep tracking technologies

New sleep research from Parks Associates reveals nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nearly 60 million consumers who report having at least one sleep problem. Sleep & IoT: Behaviors, Awareness, and Opportunities reveals 51% of U.S. broadband households are interested in buying a sleep ...read more

The most popular service alerts family members if there is an emergency

New research from Parks Associates finds 40% of consumers would pay for at least one home-living service for themselves, including one-third who are interested in a service that alerts family members during an emergency.

“Interest in home-living services will increase as the U.S. population ages,” said Kristen Hanich, Research Analyst, Parks Associates. “Nearly 50% of consumers 65 and older see these ...read more

Parks Associates releases consumer segmentation identifying key connected health consumer categories

Parks Associates announced new connected health research today showing only 28% of consumers in U.S. broadband households are comfortable selecting a health monitoring device on their own. Among the 58% of consumers with at least one chronic condition, only 29% are comfortable selecting a health monitoring device.

Health Tracker: Effective Engagement through Segmentation ...read more

Parks Associates to host smart home research workshop at Connected Health Conference, October 25 in Boston

International research firm Parks Associates announced today it will host the research workshop, “Connected Health and the Smart Home: Assessing the Crossover Opportunities,” on October 25 in Boston, prior to the start of the Connected Health Conference. The workshop will examine strategies to deliver healthcare innovations through a connected home, featuring consumer r ...read more

Senior Research Director to Present Keynote Address at Home Health Technology Summit, March 27

Parks Associates today announced that Harry Wang, Senior Director of Research, will present the keynote address, Exploring mHealth: Are we ready for what’s next?, at Home Health Technology Summit in New Orleans on Monday, March 27. This presentation will address the impact of mobile technology and apps in digital health, including the health habits and usage trends of smart watch u ...read more

Parks Associates digital health research tracker service identifies innovative leaders and growth strategies for digital health solutions

Parks Associates announced new health research this week during the Connected Health Symposium, showing that 42% of smartphone/tablet owners use at least one fitness app and these app owners are more avid users of wellness tracking and management features and services. Parks Associates research, from a 2Q 2016 consumer survey, shows that ...read more

Senior Research Director to Present Keynote Address at Sleep Technology Summit, September 26

Parks Associates today announced Harry Wang, Senior Director of Research at Parks Associates, will present the opening keynote this week at Sleep Technology Summit and address new connected health research on sleep health and the sleep technology market. According to 360 View: Empowering Healthcare Consumers, 24% of consumers with sleep disorders are interested in getting more inform ...read more

Digital health research finds smart watches preferred over fitness trackers for sports activities

New digital health research from Parks Associates finds that 18% of U.S. broadband households own a wearable fitness device such as a smart watch or fitness tracker. 360 View: Empowering Healthcare Consumers reveals smart watches are more commonly used during sports activities than are fitness trackers. Among exclusive smart watch owners, 62% use the device while running and 30% ...read more