Digital Media and Content Distribution

Over-the-Top (OTT) video streaming services compete based on content. User experience, price, brand and marketing are all important, but consumers pay for services in order to have something to watch. Increasingly, services are relying on exclusive or original content as a key success factor. Escalating investment in original content continues as services seek sustainable differentiation. At the same time, TV networks are launching their own OTT services, often with content that they...
 
by Seth Yockey | Nov. 6, 2019
Tags: digital media, OTT
I recently attended the AT&T SHAPE conference held at the Warner Bros. Studio in Burbank, CA. In its third year, AT&T promotes the event as the convergence of technology and entertainment. Attended by 20,000 people, the two-day event featured a series of presentations and panel discussions ranging from artificial intelligence (AI) and virtual reality (VR) to esports and the need for greater women’s inclusion in the entertainment industry. Speakers and panelists included such...
 
by Craig Leslie | Jul. 24, 2019
Tags: broadband, virtual reality

On June 3 at its annual Worldwide Developers Conference, Apple announced the end of one of its flagship programs. iTunes, the media management and marketplace that was once synonymous with online music for a generation, will end its 18 year run as the primary tool for Apple customers when the new MacOS launches. While the nostalgia of uploading Green Day and *NSYNC CDs to a computer (and subsequently to an iPod) probably makes many millennials long for the romantic simplicity of...
 
by Billy Nayden | Jun. 12, 2019
Tags: digital music, millennials
Whoever told you that consumers are becoming exhausted over all of their entertainment subscriptions, just push them gently back under their cold, quiet rock of wrong conclusions… at least for now. Yes, pay-TV subscription numbers are declining, even with vMVPD (online pay-TV) services working to stem that growing tide. Yes, penetration of Netflix and Amazon are reaching ludicrous levels, rivaling penetration of toasters. Also, the logic seems sound—eventually people’s...
 
by Brett Sappington | Jun. 5, 2019
Tags: online video, OTT

In an eventful week for streaming news, an already fragmented market for content splintered further with major announcements from NBCUniversal and WarnerMedia about the future of their content on major OTT services. Following the sale of 21st Century Fox, Disney now owns the majority of Hulu, and officially flexed its muscles on Tuesday, May 14, taking full control of Hulu from Comcast and allowing the minority owner to sell their stake in the streaming service in 2024. In...
 
by Billy Nayden | May. 16, 2019
Tags: digital media, OTT
At the investor day presentation on April 11, Disney announced a number of details of its new streaming service, Disney+, slated for release in November of this year.  This play by Disney is to enter the rarified air occupied by the “big three” OTT services – Netflix, Amazon Prime Video, and Hulu. Ninety-one percent of US broadband households who subscribe to at least one OTT service subscribe to at least one of the big three services, representing 64% of all...
 
by Billy Nayden | Apr. 15, 2019
Tags: digital media, OTT

Despite flat growth over the past year for virtual reality in both consumer familiarity and ownership , VR technologies remained focal points of many companies at CES® 2019, particularly because the technology has generated much higher interest in consumers outside the U.S. According to Parks Associates’ 360 Deep Dive: Ownership, Use, and Perception of Virtual Reality , roughly one-fourth of U.S. broadband households are familiar with virtual reality headsets, games,...
 
by Billy Nayden | Jan. 11, 2019
Tags: CES, connected CE, digital content, digital media, industry event, virtual reality
OTT video service popularity is still on the rise over 10 years after its debut. Parks Associates shows that there are now over 200 service options to choose from in the U.S. alone. While there are clear leaders in the industry, like Hulu, Netflix, and Amazon’s Prime Video, the remaining competitors are still battling for a spot on the top 10 list. Parks Associates recently released its 2018 update to the top 10 OTT contenders in its OTT Video Market Tracker and it seems that...
 
by Parks Associates | Nov. 12, 2018
Tags: Amazon, digital media, OTT, streaming


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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