CTAM SmartBrief

Thursday, June 13, 2013

Is TV Everywhere Going Nowhere?

Although pay-TV providers have been diving into the multi-screen video market for several years, TV Everywhere still appears to be nowhere in most customers' minds.

Only 26 percent of U.S. consumers are now aware that their video service provider offers TV Everywhere services, according to the latest study conducted by Parks Associates. While this total is up notably from 18 percent a year ago, it means that nearly three-quarters of consumers still don't know they can get mu ...read more

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