Wednesday, October 16, 2013

Smart Shelves Could Move More Triscuits

Privacy isn’t the only issue. Early use of facial recognition software for marketing purposes has also proved to be less than infallible. For example, if a 20-year-old woman walked in front of an ad, the screen might mistake her for a 40-year-old man, and play the wrong targeted message.

“At least for the first few years, you’ll be seeing ads that are not serving the right person,” says Jennifer Kent, senior analyst at Parks Associates. “Just gender and age themselves will b more

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