Wednesday, July 12, 2017

Everyone Is Sharing Passwords And Streaming Services Know It

While it doesn’t appear that streaming networks are going to crack down on sharing just yet, that could change if revenue from subscriptions decrease.

In fact, industry analyst Parks Associates tell Reuters that by continuing to allow password sharing service providers stand to lose an estimated $550 million in 2019.

Stopping the flood of password sharing wouldn’t actually be too difficult for some services. In fact, many have already limited customers’ ability to share. more

Wednesday, March 09, 2016

NFL In Talks With Facebook, Other Tech Giants For Thursday Night Football Streaming Rights

“The more customers, the higher price the NFL can command,” Brett Sappington, director of research at Parks Associates told the LAT. “For Facebook, the NFL would drive huge volumes of consumption to get advertising and data. Facebook has to remain relevant. With other social media platforms emerging, Facebook has to push the envelope.”

From the article "NFL In Talks With Facebook, Other Tech Giants For Thursday Night Football Streaming Rights" by Mary Beth Quirk.

Monday, August 03, 2015

This Graph May Explain Why Cable Companies Aren’t Rushing To Get Into Standalone Streaming

With pay-TV subscription numbers dropping as people turn to online sources for their entertainment and news, it might seem sensidble that the pay-TV giants would jump into the streaming video business. But with the exception of Dish-owned Sling TV, that hasn’t been the case. That might be because consumers appear to be quite fickle about their use of these standalone services.

A recent report from Parks Associates finds a significant level of customer turnover for most strea more

Friday, July 10, 2015

20% Of Young Adults Are Using Someone Else’s Netflix, HBO Go Passwords

Are you piggybacking on the Netflix, HBO Go, Amazon Prime, Hulu, etc, account of a friend or family member? A new report claims that you’re part of the 6% of U.S. households that are costing these companies $500 million in revenue this year.

This is according to a new report from Parks Associates, which found that 1-in-5 young adults in the U.S. are using someone else’s account to watch a streaming (or over-the-top [OTT]) video service.

That number drops significantly to more

Monday, May 18, 2015

1-In-10 U.S. Households Sharing Passwords For Netflix & Other Streaming Services

A new study confirms that video streaming services like Netflix, Hulu, and Amazon Prime, have quickly become the new norm, and are being accessed by a majority of American homes. However, not everyone who’s logging in to binge-watch Orange Is The New Black or Transparent is paying for it.

According to research from Parks Associates, 11% of Netflix watchers are doing so on someone else’s account. The number is about the same (10%) for Hulu Plus. Amazon Prime is significantly more

Wednesday, December 03, 2014

Roku, Apple TV Losing Ground To Chromecast & Amazon Fire TV Streaming Devices

A year ago, Roku and Apple TV dominated the market for streaming video devices, accounting for nearly 75% of all video streaming products sold in the U.S. in 2013. But in the last 16 months, Google’s Chromecast and Amazon’s Fire TV devices have stolen a significant chunk of Apple and Roku’s business.

This is according to a new survey from Parks Associates, which still puts Roku at the top of the pile, though the company’s devices now only account for 29% of streaming devices more

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