Consumer Reports

Friday, April 06, 2018

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT [over-the-top] video services as alternatives to pay TV,” says Brett Sappington, Parks’ senior director of research.

One drawback to streaming video services is that you can’t always get all your local channels as part of the plan.

An indoor HDTV anten ...read more

Friday, March 23, 2018

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-fifth of broadband households now use a TV antenna.

From the article "How to Decide If Cord Cutting Is Right for You" by James Willcox.

Friday, January 06, 2017

Fitness Trackers Leave the Wrist Behind

"In 2017 we'll see new form factors emerge to track fitness activities beyond the wrist," says Harry Wang, senior director of research for Parks Associates, a market resesarch and consulting firm. In-ear "'hearables' with fitness tracking function and digital patches are the most likely emerging form factors, as well as sensors built into exercise garments like sports bras, socks, and shorts."

From the article "Fitness Trackers Leave the Wrist Behind" by Dan Tynan.

...read more

Thursday, May 19, 2016

Can WiFi Routers Be Sexy?

"The start-ups likely interpret the router space as relatively commoditized and see an opportunity to differentiate with new features," says Brad Russell, a research analyst with Parks Associates in Dallas. And looks will be a big part of that. “Routers used to be seen as a purely functional device with a bunch of unsightly antennas that you'd hide inside a room,” he says. “Now they're designed to be Apple-esque things that are beautiful to look at."

From the article "Can Wi ...read more

Tuesday, May 10, 2016

Who Makes the Top Streaming Media Player?

In fact, almost 90 percent of all streaming media devices in the U.S. are sold by these companies, according to research firm Parks ­Associates. And they each offer a choice of different models. Most of these platforms sell both a set-top box and a stick-style media player, with prices ranging from as little as $35 to nearly $200. Stick-style players tend to cost the least, but generally have fewer features than set-top box models.

From the article "Who Makes the Top Streami ...read more

Wednesday, December 16, 2015

You're Not the Only One Hooked on Netflix

With streaming entertainment on the rise, it's no surprise that streaming media players continue to be a popular choice with consumers. A just-released study from market research firm Parks Associates says that 14 percent of U.S. broadband households intend to purchase a player by the middle of 2016. And, as of the third quarter of this year, 31 percent of households already own one, up from 27 percent at the start of the year.

From the article "You're Not the Only One Hooke ...read more

Friday, February 27, 2015

Samsung, LG, and Vizio smart TVs are recording—and sharing data about—everything you watch

What’s more, Cognitive certainly sees personalized advertising as part of its business model. In its 2013 press release announcing the partnership with LG, the company highlighted the value of ACR for advertisers, who could “pinpoint what viewer’s interests are and provide more targeted advertisements based on their preferences.” A white paper prepared by the market research firm Parks Associates for Cognitive Networks lists the “always on” nature of ACR as one of its key benefi ...read more

Friday, September 05, 2014

Roku 3 tops Amazon Fire TV, Apple TV, and Chromecast in streaming player shootout

If you don't have an Internet-connected TV, or the one you have isn't able to access some services you'd like to use, you may be considering a stand-alone streaming media player. That's no surprise; market research firm Parks Associates forecasts that by 2015, one-quarter of all U.S. households will own one of these devices.

From the article "Roku 3 tops Amazon Fire TV, Apple TV, and Chromecast in streaming player shootout."

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