Research firm to present webcast on impact of IoT on U.S. and European insurance industries
An upcoming webcast from Parks Associates will examine the opportunities for insurance companies to leverage smart home solutions to help avoid costs, mitigate damage, and increase customer value and satisfaction. New research from the firm reveals more than one-half of U.S. broadband households find an IoT device that alerts them to smoke and fire highly appealing and 41% find a device that sends ...read more
Parks Associates President to present global IoT research insights at Smart Home Summit London
IoT research from Parks Associates shows the adoption of smart home products is significantly lower in Western Europe compared to the U.S., where 19% of broadband households reported ownership of these products in Q4 2015. The U.K. has the highest adoption among all Western European countries, with 13-16% owning smart home devices, compared to 10-13% in France and Spain. Overall adoption in ...read more
Parks Associates, a leading international IoT research firm, will discuss new data on high-end audio and home systems at CEDIA EXPO 2016, September 14-15 at the Kay Bailey Hutchison Convention Center in Dallas, Texas.
“Both high-end audio and smart home systems are pushing into the mass market in 2016, and these CEDIA sessions will examine the impact of new sales channels and the role of traditional custom installers,” said Barbara Kraus, Director of Research, Parks Associates. “We ...read more
Research firm’s NUMBERS™ service provides forecasts for sales and adoption of smart home controllers, IP cameras, and home security for the U.S., Europe, and Asia
Parks Associates today announced three new NUMBERS™ products focused on key IoT categories, including U.S. and global forecasts for IP cameras, home security, and smart home controllers through 2020. The firm estimates nearly 24% of U.S. broadband households will have an IP camera by 2020, while more than 50% will ...read more
Research firm finds TV and Internet as the leading marketing channels to drive smart home awareness
IoT research from Parks Associates shows less than 30% of U.S. broadband households are familiar with where to buy smart home products or services. Among these households, nearly 40% prefer to purchase these products at retail outlets, particularly home improvement stores.
“In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make ...read more
Analysts to Address Security Dealer Trends and Opportunities at ESX This Week
Parks Associates announced research today at ESX (the Electronic Security Expo) showing wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors. The market research firm’s leading security analysts will discuss the findings during two sessions at ESX in Fort Worth this week.