Research firm’s NUMBERS™ service provides forecasts for sales and adoption of smart home controllers, IP cameras, and home security for the U.S., Europe, and Asia
Parks Associates today announced three new NUMBERS™ products focused on key IoT categories, including U.S. and global forecasts for IP cameras, home security, and smart home controllers through 2020. The firm estimates nearly 24% of U.S. broadband households will have an IP camera by 2020, while more than 50% will ...read more
Research firm finds TV and Internet as the leading marketing channels to drive smart home awareness
IoT research from Parks Associates shows less than 30% of U.S. broadband households are familiar with where to buy smart home products or services. Among these households, nearly 40% prefer to purchase these products at retail outlets, particularly home improvement stores.
“In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make ...read more
Analysts to Address Security Dealer Trends and Opportunities at ESX This Week
Parks Associates announced research today at ESX (the Electronic Security Expo) showing wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors. The market research firm’s leading security analysts will discuss the findings during two sessions at ESX in Fort Worth this week.
Analysts to Discuss New Research on Security in the Connected Home, Predictive Intelligent Systems, and the Digital Health Market
Parks Associates announced today that industry analysts will speak at key IoT events this week about innovation, privacy and security issues, and best market strategies. The events include the Internet of Things World, Future Connected Cars, and the American Telemedicine Association’s annual conference (ATA).
Ayla Networks and Parks Associates host industry webcast addressing product lifecycle and IoT Data
Parks Associates research finds 47% of U.S. broadband households are concerned their private information stored on connected devices could be made public. Another 47% are worried companies will sell their personal information. Both findings present challenges for companies as they look to leverage connected product data to enhance the consumer experience and deepen engagement. Parks ...read more