Connected CE and Platforms

Thursday, September 25, 2014

Parks Associates: 55% of U.S. broadband households subscribe to an OTT video service

Internet of Things creates new opportunities for cloud-based solutions delivering entertainment and personalization features  

Fifty-five percent of U.S. broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates. The research firm will co-host the webcast “Navigating Cloud Solutions: CE and the Future of Video”with PacketVideo on October 1 at 11 a.m. CT (12 p.m. ET). The event will highlight new ...read more

Tuesday, September 23, 2014

Parks Associates: Connected gaming console owners frequently access non-gaming online content

28% of U.S. broadband households use a connected game console as their primary connected CE device

Parks Associates today announced new Consumer Analytics research,Connected Game Consoles, that shows 46% of U.S. broadband households have a game console connected to the Internet and over one-quarter (28%) use the connected gaming console as their primary connected CE device. Among these primary console users, roughly three-quarters use the gaming console to access non-gaming content ...read more

Wednesday, July 09, 2014

More than 25% of U.S. households will have a streaming media player by 2015

Roku leads U.S. market, but Apple still ahead globally

Parks Associates announced a new report today showing that more than 25% of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report, The Evolving Market For Streaming Media Devices,found Roku accounted for nearly one-half of streaming media players (46%) purchased in the U.S. in 2013, while Apple, ...read more

Tuesday, June 24, 2014

Parks Associates: 34% of U.S. broadband households have a smart TV

Director of Research presents new smart TV research at CE Week

Barbara Kraus, Director of Research at Parks Associates, will be speaking in the panel “The Brains: Smart TV functionality brings new content to HD and UHD TVs alike” during CE Week on Tuesday, June 24, in New York City. According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of U.S. broadband households have a smart TV.

Parks Associates analysts ...read more

Tuesday, June 10, 2014

Nearly 20% of U.S. broadband households now have a streaming media player, but Google Chromecast usage is waning

Parks Associates announces nationwide 1Q 2014 consumer survey results available for connected CE adoption, usage, and spending

New research from Parks Associates reports that usage of Google Chromecasts appears to be decliningwhile adoption of streaming media players has increased to nearly 20% of U.S. broadband households, up from 14% in 2012.

360 View: CE Adoption and Trends, which includes data and analysis of a 1Q 2014 consumer survey of 10,000 U.S. broadband households, ...read more

Tuesday, June 03, 2014

MEDIA ALERT: Parks Associates to discuss consumer demand for smart home services within the Internet of Things

Parks Associates President Chairs Digital Home World Summit in Berlin

Parks Associates research, announced in advance of the Digital Home World Summit in Berlin, finds 43% of U.S. broadband households are willing to purchase a smart home package, which would leverage the Internet of Things for safety, security, or home management applications. The firm's European research finds consumers in France, Germany, the U.K., and Belgium value smart safety/security devices highest, including ...read more

Tuesday, April 08, 2014

Parks Associates: More Roku Owners than Apple TV Owners Use Over-the-top (OTT) Services To Watch TV and Movie Content

International research firm produces sessions for Disruptive Media Conference at 2014 NAB Show

Parks Associates announced new U.S. consumer research today at the 2014 NAB Show showing more Roku owners than Apple TV owners use an over-the-top (OTT) service. The firm's Streaming CE and Content Purchasing Habits finds 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Seventy-five percent of Roku owners use Netflix, while 63% of Apple TV owners ...read more

Wednesday, January 08, 2014

Tricia Parks, Founder & CEO, Parks Associates, receives prestigious Women in CE Award at CES 2014

International Research Firm Leader Recognized at Legacy Awards Networking Reception

Tricia Parks, Chairman, Founder, and CEO of Parks Associates, received special recognition for her extensive career and pioneering efforts in the CE industry from Women in CE during the 2014 Legacy Awards on January 7 at the 2014 International CES in Las Vegas.

Tricia Parks founded Parks Associates, an international consumer technology market research firm, over 25 years ago in an effort to providing ...read more

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