Emerging opportunities, innovative partnerships, and strategic recommendations are key focus in industry reports
Parks Associates today announced new research reports that focus on business strategies and consumer trends for the IoT, the smart home, cloud services, security, energy management, and mobile habits and payments.
The research firm reports U.S. smartphone adoption has reached 80% of broadband households, with tablet adoption at 62%. Currently, 70% of U.S. broadband ...read more
Functionality, health benefits, and low price points help drive consumer sales
New analysis and insights from Parks Associates predict smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season. Among connected CE devices acquired in 2014, 37% of smart watches, 25% of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20% of gaming ...read more
Content and Access Services Analyst to present new entertainment research at Broadband World Forum
New European IoT research from Parks Associates finds nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services.
"Nearly 70% of Spanish broadband households have Internet-connected CE, and 54% have active PC-to-TV connections," ...read more
Internet of Things creates new opportunities for cloud-based solutions delivering entertainment and personalization features
Fifty-five percent of U.S. broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates. The research firm will co-host the webcast “Navigating Cloud Solutions: CE and the Future of Video”with PacketVideo on October 1 at 11 a.m. CT (12 p.m. ET). The event will highlight new ...read more
28% of U.S. broadband households use a connected game console as their primary connected CE device
Parks Associates today announced new Consumer Analytics research,Connected Game Consoles, that shows 46% of U.S. broadband households have a game console connected to the Internet and over one-quarter (28%) use the connected gaming console as their primary connected CE device. Among these primary console users, roughly three-quarters use the gaming console to access non-gaming content ...read more
Roku leads U.S. market, but Apple still ahead globally
Parks Associates announced a new report today showing that more than 25% of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report, The Evolving Market For Streaming Media Devices,found Roku accounted for nearly one-half of streaming media players (46%) purchased in the U.S. in 2013, while Apple, ...read more