Connected CE and Platforms

Wednesday, July 09, 2014

More than 25% of U.S. households will have a streaming media player by 2015

Roku leads U.S. market, but Apple still ahead globally

Parks Associates announced a new report today showing that more than 25% of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report, The Evolving Market For Streaming Media Devices,found Roku accounted for nearly one-half of streaming media players (46%) purchased in the U.S. in 2013, while Apple, ...read more

Tuesday, June 24, 2014

Parks Associates: 34% of U.S. broadband households have a smart TV

Director of Research presents new smart TV research at CE Week

Barbara Kraus, Director of Research at Parks Associates, will be speaking in the panel “The Brains: Smart TV functionality brings new content to HD and UHD TVs alike” during CE Week on Tuesday, June 24, in New York City. According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of U.S. broadband households have a smart TV.

Parks Associates analysts ...read more

Tuesday, June 10, 2014

Nearly 20% of U.S. broadband households now have a streaming media player, but Google Chromecast usage is waning

Parks Associates announces nationwide 1Q 2014 consumer survey results available for connected CE adoption, usage, and spending

New research from Parks Associates reports that usage of Google Chromecasts appears to be decliningwhile adoption of streaming media players has increased to nearly 20% of U.S. broadband households, up from 14% in 2012.

360 View: CE Adoption and Trends, which includes data and analysis of a 1Q 2014 consumer survey of 10,000 U.S. broadband households, ...read more

Tuesday, June 03, 2014

MEDIA ALERT: Parks Associates to discuss consumer demand for smart home services within the Internet of Things

Parks Associates President Chairs Digital Home World Summit in Berlin

Parks Associates research, announced in advance of the Digital Home World Summit in Berlin, finds 43% of U.S. broadband households are willing to purchase a smart home package, which would leverage the Internet of Things for safety, security, or home management applications. The firm's European research finds consumers in France, Germany, the U.K., and Belgium value smart safety/security devices highest, including ...read more

Tuesday, April 08, 2014

Parks Associates: More Roku Owners than Apple TV Owners Use Over-the-top (OTT) Services To Watch TV and Movie Content

International research firm produces sessions for Disruptive Media Conference at 2014 NAB Show

Parks Associates announced new U.S. consumer research today at the 2014 NAB Show showing more Roku owners than Apple TV owners use an over-the-top (OTT) service. The firm's Streaming CE and Content Purchasing Habits finds 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Seventy-five percent of Roku owners use Netflix, while 63% of Apple TV owners ...read more

Wednesday, January 08, 2014

Tricia Parks, Founder & CEO, Parks Associates, receives prestigious Women in CE Award at CES 2014

International Research Firm Leader Recognized at Legacy Awards Networking Reception

Tricia Parks, Chairman, Founder, and CEO of Parks Associates, received special recognition for her extensive career and pioneering efforts in the CE industry from Women in CE during the 2014 Legacy Awards on January 7 at the 2014 International CES in Las Vegas.

Tricia Parks founded Parks Associates, an international consumer technology market research firm, over 25 years ago in an effort to providing ...read more

Monday, December 23, 2013

Game consoles and tablets are the most popular CE gifts for family members in 2013 holiday season

Parks Associates to discuss New CE Research at CONNECTIONS™ Summit at CES

Parks Associates research finds gaming consoles and tablets are the most popular CE gift purchases for family members this holiday season. 2013 Holiday CE Purchase Intentions, which features a 4Q 2013 survey of U.S. broadband households, shows 47% of game-console shoppers and 45% of tablet shoppers plan to buy these products as gifts for a household member.

The research firm will host CONNECTIONS™ Summit at ...read more

Wednesday, December 04, 2013

Apple products leading in multiple CE categories this holiday season, displacing Dell desktops for the first time

Parks Associates Holiday CE Shopping Research Compares Brand Purchase Intentions among Consumers

Parks Associates announced new research today showing Apple has expanded its dominance this year as the top CE brand for planned holiday purchases, topping Dell for the first time as the most popular brand for desktops. Apple is also the top brand for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV).

“Apple topped the list of ...read more

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