Connected CE and Platforms

Wednesday, April 27, 2016

Gaming Console Adoption in Significant Decline in Western Europe and the U.S.

Consumer adoption of mobile gaming and streaming media devices impacting traditional console adoption

Parks Associates recently announced new European research showing a steady decline in gaming console adoption in France, Spain, and the U.K. while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.

“France’s gaming console adoption dropped from 59% in 2013 ...read more

Wednesday, April 06, 2016

U.S. Ownership of Game Consoles to dip below 50% by 2019

Virtual reality and mobile gaming driving evolution of the connected gaming ecosystem

Parks Associates NUMBERS™ research estimates gaming consoles, which have long been the most common Internet-connected entertainment devices in the U.S., will dip below 50% broadband household penetration by 2019. This milestone comes after nearly 10 years of declining unit sales, driven by mobile and casual gaming options on other platforms, such as tablets and smartphones. However, virtual ...read more

Monday, March 07, 2016

Parks Associates Analyst to Discuss Digital Content and Virtual Reality at Cablefax Multiscreen Summit

Parks Associates today announced Glenn Hower, Research Analyst, will address the evolving virtual reality market at the Cablefax Multiscreen Summit this week in New York City.

“Virtual reality is still in its earliest days, though there are clear signs that VR is about to move from concept to market reality,” Hower said. “The big change for 2016 is the emergence of multiple players making VR headsets. The Oculus Rift is currently the most recognized brand, but HTC, Samsung, and ...read more

Tuesday, February 23, 2016

Parks Associates releases new research on IoT cloud platforms, Gigabit broadband services, connected cars, and streaming music apps

Market Research Firm Announces Four New IoT Industry Reports

Parks Associates today announced four industry reports focusing on IoT cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportunities between the connected car and the smart home. These reports provide in-depth analysis of industry trends and consumer research and recommendations, forecasts, and partnership opportunities for players within these market ...read more

Wednesday, February 03, 2016

Over 90% of smart thermostat, door lock, and sprinkler system owners use cloud-supported services with their devices

New industry report examines cloud platforms for the Internet of Things

Parks Associates today announced a new industry report, Cloud Platforms for the Internet of Things, revealing 19% of U.S. broadband households currently own at least one Internet-connected smart home device. These devices, including smart thermostats, sprinkler systems, door locks, and security cameras, offer remote control, monitoring, or notifications via a smartphone, tablet, or computer. Upwards of 90% of device ...read more

Tuesday, January 05, 2016

54% of flat-panel shoppers in Western Europe willing to buy a 4K TV with hope that 4K content is coming soon

New European Consumer Survey Examines 4K Consumer Adoption and Preferences

Parks Associates announced new European research today at CES® 2016 showing roughly 17% of broadband households in the U.K., France, Germany, and Spain are planning to buy a flat-panel TV in the next 12 months and over 50% consider 4K an important or very important feature of their next model. Among these future buyers, 54% are willing to purchase a 4K TV with the expectation that more content will be available ...read more

Friday, December 11, 2015

14% of U.S. broadband households plan to buy a streaming media player by midyear 2016

New Parks Associates research finds that 14% of U.S. broadband households plan to buy a streaming media player by midyear 2016 and that, as of the third quarter of 2015, 31% of U.S. broadband households currently own a streaming media player, up from 27% at the beginning of the year.

“Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services” said Barbara Kraus, Director of ...read more

Wednesday, December 09, 2015

15% of U.S. broadband households plan to buy wireless speakers by midyear 2016

Research firm forecasts industry trends for connected audio devices in 2016

New Parks Associates research shows 15% of U.S. broadband households plan to buy wireless speakers over the next 12 months, while 18% plan to buy earbuds and 16% plan to buy headphones.

“The smartphone has evolved into the primary interface for the connected home, and it is helping to create new app use cases for services such as Pandora and Spotify, which in turn drive interest in new connected audio ...read more

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