Connected CE and Platforms

Thursday, December 08, 2016

Pre-purchase experience key to adoption of virtual reality headsets

New industry snapshot shows 15% of consumers who try a VR headset buy one

A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then buy a headset.This research, from Consumer Strategies and Use Cases for Virtual and Augmented Reality, highlights the importance of personal experience in driving the success of virtual reality headset sales and the ...read more

Tuesday, September 27, 2016

Adoption of Internet-connected entertainment devices increases 11% during one-year period

Consumer research shows 73% of U.S. broadband households have at least one entertainment device connected to the Internet

A new industry report from Parks Associates finds that 73% of U.S. broadband households connect one or more in-home entertainment devices to the Internet, an increase of 11% from the beginning of 2015. Streaming Media Devices: Trends and Innovation examines this growing market, which includes smart TVs, gaming consoles, streaming media players, Blu-ray players, and ...read more

Wednesday, September 07, 2016

8% of millennials plan to buy a virtual reality headset by end of the year

Success of Pokémon Go boosting awareness of VR and augmented reality products

New connected CE research from Parks Associates reveals that 8%, or 1.5 million, millennials plan to purchase a virtual reality (VR) headset in 2016, and not surprisingly, this segment is the most familiar with augmented reality (AR) technology. Connected CE & Services: Millennials, Gen Xers, and Baby Boomers shows that 4% of millennials (heads-of-household ages 18-34) own a VR headset, compared to 2% ...read more

Wednesday, August 24, 2016

More than 70% of CE buyers considered only one brand for their 2015 purchases

Brand attracts more CE buyers than price, quality, or features

New consumer research from Parks Associates reveals 71% of CE buyers in 2015 considered only one brand when making their purchase. According to 360 View: CE Adoption & Trends, price and product quality are important factors, as 15% of CE buyers considered only one brand due to price and 10% considered only one brand due to product quality, but brand itself was the dominant factor in these noncompetitive purchases. ...read more

Wednesday, July 13, 2016

Consumer Desktop Adoption Declines 30% Since 2009

Tablet adoption continues to increase, reaching 72% of U.S. broadband households in Q1 2016

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. 360 View: CE Adoption & Trends reveals that since 2009, nearly one-third of U.S. broadband households have abandoned desktops as a platform. Only 6% of U.S. broadband households rely exclusively on desktops, while an additional 6% of households use only a combination of desktops ...read more

Thursday, June 16, 2016

Parks Associates Whitepaper: Video operators face new security risks as they develop data analytics strategies for the connected home

26% of U.S. broadband households have privacy and security concerns when using connected CE devices

A new Parks Associates whitepaper, sponsored by Verimatrix, reveals approximately one-fourth of U.S. broadband households are concerned about their privacy and security when using connected CE devices. The complimentary whitepaper, Securing the Integrity of Video Analytics Data, notes that video service operators, under pressure to provide a personalized experience to viewers, ...read more

Wednesday, June 15, 2016

New Research Shows More Consumers Gaming on Streaming Media Devices

26% of Internet-connected CE owners use their streaming media player as their primary devices to access online video content

Parks Associates announced new gaming research today, to coincide with the E3 conference in Los Angeles this week, showing consumers are steadily increasing their gaming activities on streaming media players, which includes form factors such as streaming sticks and boxes. The international research firm’ 360 View: CE Adoption and Trends reveals that among ...read more

Tuesday, May 17, 2016

Roku still leads streaming media player sales, Amazon moves to second place

Parks Associates addresses OTT market trends at INTX and CONNECTIONS™

Parks Associates announced new research today at INTX showing Roku is still the most popular brand of streaming media players, accounting for 30% of the players purchased from 1Q 2015 to 1Q 2016. Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media players purchased, up from 86% in 2014.

“Thirty-six ...read more

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