Connected CE and Platforms

Monday, November 24, 2014

Smart watches and streaming media devices forecasted to be hot gift items for holidays, according to Parks Associates

Functionality, health benefits, and low price points help drive consumer sales

New analysis and insights from Parks Associates predict smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season. Among connected CE devices acquired in 2014, 37% of smart watches, 25% of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20% of gaming ...read more

Tuesday, October 21, 2014

Parks Associates: Nearly one-half of Spanish broadband households receive local broadcast TV channels only

Content and Access Services Analyst to present new entertainment research at Broadband World Forum

New European IoT research from Parks Associates finds nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services.

"Nearly 70% of Spanish broadband households have Internet-connected CE, and 54% have active PC-to-TV connections," ...read more

Tuesday, October 14, 2014

Parks Associates: More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018

Director of Research presents new 4K research at TV Xperience World 2014

New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the U.S., 82% of ...read more

Thursday, September 25, 2014

Parks Associates: 55% of U.S. broadband households subscribe to an OTT video service

Internet of Things creates new opportunities for cloud-based solutions delivering entertainment and personalization features  

Fifty-five percent of U.S. broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates. The research firm will co-host the webcast “Navigating Cloud Solutions: CE and the Future of Video”with PacketVideo on October 1 at 11 a.m. CT (12 p.m. ET). The event will highlight new ...read more

Tuesday, September 23, 2014

Parks Associates: Connected gaming console owners frequently access non-gaming online content

28% of U.S. broadband households use a connected game console as their primary connected CE device

Parks Associates today announced new Consumer Analytics research,Connected Game Consoles, that shows 46% of U.S. broadband households have a game console connected to the Internet and over one-quarter (28%) use the connected gaming console as their primary connected CE device. Among these primary console users, roughly three-quarters use the gaming console to access non-gaming content ...read more

Wednesday, July 09, 2014

More than 25% of U.S. households will have a streaming media player by 2015

Roku leads U.S. market, but Apple still ahead globally

Parks Associates announced a new report today showing that more than 25% of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report, The Evolving Market For Streaming Media Devices,found Roku accounted for nearly one-half of streaming media players (46%) purchased in the U.S. in 2013, while Apple, ...read more

Tuesday, June 24, 2014

Parks Associates: 34% of U.S. broadband households have a smart TV

Director of Research presents new smart TV research at CE Week

Barbara Kraus, Director of Research at Parks Associates, will be speaking in the panel “The Brains: Smart TV functionality brings new content to HD and UHD TVs alike” during CE Week on Tuesday, June 24, in New York City. According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of U.S. broadband households have a smart TV.

Parks Associates analysts ...read more

Tuesday, June 10, 2014

Nearly 20% of U.S. broadband households now have a streaming media player, but Google Chromecast usage is waning

Parks Associates announces nationwide 1Q 2014 consumer survey results available for connected CE adoption, usage, and spending

New research from Parks Associates reports that usage of Google Chromecasts appears to be decliningwhile adoption of streaming media players has increased to nearly 20% of U.S. broadband households, up from 14% in 2012.

360 View: CE Adoption and Trends, which includes data and analysis of a 1Q 2014 consumer survey of 10,000 U.S. broadband households, ...read more

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