720-987-6614 - Email
Mindi Sue Sternblitz-Rubenstein
972-490-1113 - Email
Contact Parks Associates today to speak with an analyst or request research data.
Connected CE and Platforms
Tuesday, April 08, 2014
International research firm produces sessions for Disruptive Media Conference at 2014 NAB Show
Parks Associates announced new U.S. consumer research today at the 2014 NAB Show showing more Roku owners than Apple TV owners use an over-the-top (OTT) service. The firm's Streaming CE and Content Purchasing Habits finds 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Seventy-five percent of Roku owners use Netflix, while 63% of Apple TV owners ...read more
Wednesday, January 08, 2014
International Research Firm Leader Recognized at Legacy Awards Networking Reception
Tricia Parks, Chairman, Founder, and CEO of Parks Associates, received special recognition for her extensive career and pioneering efforts in the CE industry from Women in CE during the 2014 Legacy Awards on January 7 at the 2014 International CES in Las Vegas.
Monday, December 23, 2013
Parks Associates to discuss New CE Research at CONNECTIONS™ Summit at CES
Parks Associates research finds gaming consoles and tablets are the most popular CE gift purchases for family members this holiday season. 2013 Holiday CE Purchase Intentions, which features a 4Q 2013 survey of U.S. broadband households, shows 47% of game-console shoppers and 45% of tablet shoppers plan to buy these products as gifts for a household member.
Wednesday, December 04, 2013
Parks Associates Holiday CE Shopping Research Compares Brand Purchase Intentions among Consumers
Parks Associates announced new research today showing Apple has expanded its dominance this year as the top CE brand for planned holiday purchases, topping Dell for the first time as the most popular brand for desktops. Apple is also the top brand for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV).
“Apple topped the list of ...read more
Tuesday, November 26, 2013
Parks Associates Announces New Consumer Electronics Holiday Shopping Research
Parks Associates CE research reports 60% of CE holiday shoppers plan to purchase at least one device this Black Friday, but the 4Q 2013 survey of U.S. broadband households also shows many consumers started their holiday CE shopping before this week. Seventy-one percent of holiday CE shoppers have already started shopping for products.
"Retailers were wise to offer 'pre-Black Friday' sales this year ...read more
Tuesday, November 19, 2013
Research firm finds more U.S. consumers plan to purchase Sony PlayStation 4 over Microsoft Xbox One in the 2013 Holiday Shopping Season
Parks Associates research shows many U.S. holiday shoppers have already picked the game-console brand they plan to buy this season, including Black Friday, with 36% of console shoppers planning to purchase a Sony gaming console and 27% planning to buy a Microsoft product. Both companies are releasing next-generation consoles this year, and Sony reports ...read more
Tuesday, November 05, 2013
New consumer research shows CE device purchase intentions for Black Friday and 2013 Holiday Season
New CE shopping research from Parks Associates finds tablets and game consoles are virtually tied among U.S. consumers for planned purchases in the 2013 holiday season. Parks Associates' research 2013 Holiday CE Purchase Intentions reports purchase interest in game consoles has rebounded after tablets surged ahead in the 2012 holiday season. Parks Associates analysts say comparable ...read more
Wednesday, August 14, 2013
Parks Associates research shows annual sales of streaming connected TV devices will more than double by 2017
Parks Associates announced new streaming media and connected TV research today showing the number of U.S. broadband households with a streaming video media device, such as a Roku® or an Apple TV, has doubled since 2011, reaching 14% in 2013.
Page(s): of 4 Next
Download the whitepaper Smart TV Unleashed: Engagement through Cognition