Tablet adoption continues to increase, reaching 72% of U.S. broadband households in Q1 2016
New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. 360 View: CE Adoption & Trends reveals that since 2009, nearly one-third of U.S. broadband households have abandoned desktops as a platform. Only 6% of U.S. broadband households rely exclusively on desktops, while an additional 6% of households use only a combination of desktops ...read more
26% of Internet-connected CE owners use their streaming media player as their primary devices to access online video content
Parks Associates announced new gaming research today, to coincide with the E3 conference in Los Angeles this week, showing consumers are steadily increasing their gaming activities on streaming media players, which includes form factors such as streaming sticks and boxes. The international research firm’ 360 View: CE Adoption and Trends reveals that among ...read more
Parks Associates addresses OTT market trends at INTX and CONNECTIONS™
Parks Associates announced new research today at INTX showing Roku is still the most popular brand of streaming media players, accounting for 30% of the players purchased from 1Q 2015 to 1Q 2016. Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media players purchased, up from 86% in 2014.
Consumer adoption of mobile gaming and streaming media devices impacting traditional console adoption
Parks Associates recently announced new European research showing a steady decline in gaming console adoption in France, Spain, and the U.K. while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.
“France’s gaming console adoption dropped from 59% in 2013 ...read more
Virtual reality and mobile gaming driving evolution of the connected gaming ecosystem
Parks Associates NUMBERS™ research estimates gaming consoles, which have long been the most common Internet-connected entertainment devices in the U.S., will dip below 50% broadband household penetration by 2019. This milestone comes after nearly 10 years of declining unit sales, driven by mobile and casual gaming options on other platforms, such as tablets and smartphones. However, virtual ...read more
“Virtual reality is still in its earliest days, though there are clear signs that VR is about to move from concept to market reality,” Hower said. “The big change for 2016 is the emergence of multiple players making VR headsets. The Oculus Rift is currently the most recognized brand, but HTC, Samsung, and ...read more
Market Research Firm Announces Four New IoT Industry Reports
Parks Associates today announced four industry reports focusing on IoT cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportunities between the connected car and the smart home. These reports provide in-depth analysis of industry trends and consumer research and recommendations, forecasts, and partnership opportunities for players within these market ...read more