New industry report examines cloud platforms for the Internet of Things
Parks Associates today announced a new industry report, Cloud Platforms for the Internet of Things, revealing 19% of U.S. broadband households currently own at least one Internet-connected smart home device. These devices, including smart thermostats, sprinkler systems, door locks, and security cameras, offer remote control, monitoring, or notifications via a smartphone, tablet, or computer. Upwards of 90% of device ...read more
New European Consumer Survey Examines 4K Consumer Adoption and Preferences
Parks Associates announced new European research today at CES® 2016 showing roughly 17% of broadband households in the U.K., France, Germany, and Spain are planning to buy a flat-panel TV in the next 12 months and over 50% consider 4K an important or very important feature of their next model. Among these future buyers, 54% are willing to purchase a 4K TV with the expectation that more content will be available ...read more
New Parks Associates research finds that 14% of U.S. broadband households plan to buy a streaming media player by midyear 2016 and that, as of the third quarter of 2015, 31% of U.S. broadband households currently own a streaming media player, up from 27% at the beginning of the year.
“Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services” said Barbara Kraus, Director of ...read more
Research firm forecasts industry trends for connected audio devices in 2016
New Parks Associates research shows 15% of U.S. broadband households plan to buy wireless speakers over the next 12 months, while 18% plan to buy earbuds and 16% plan to buy headphones.
“The smartphone has evolved into the primary interface for the connected home, and it is helping to create new app use cases for services such as Pandora and Spotify, which in turn drive interest in new connected audio ...read more
New consumer research shows GoPro and wearable camera purchase patterns and trends for 2016
New connected wearables research from Parks Associates finds 9% of U.S. broadband households own a wearable camera (including cameras and camcorders) and 10% intend to purchase one by midyear 2016.
“Nearly one-fourth of the wearable cameras and camcorders bought in the last year were given as gifts,” said Barbara Kraus, Director of Research, Parks Associates. “This product will continue ...read more
Nearly 8% of U.S. broadband households will buy a 4K TV in 2015
Parks Associates research finds that by mid-2015, more Samsung 4K TV sets were sold than any other brand. Samsung accounted for 28% of 4K TV purchases made within the last 12 months to U.S. broadband households. Best Buy was the leading retailer, capturing more than 40% of 4K TV purchases. Of the remaining brands, 17% of consumers who purchased a 4K TV in the past 12 months bought an LG, 13% bought a Sony, and 11% purchased ...read more
Adoption of Internet-connected CE is 57% of Western European broadband households
Parks Associates today announced results for its landmark consumer research project Connected Consumer in Europe, which surveyed broadband households in the U.K., Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions. The project found that approximately 9% of these Western European broadband households own at least one smart home ...read more
New research report of U.S. residential security system market finds over 21 million U.S. broadband households have professionally monitored security
A new Parks Associates report finds smart home offerings have helped revitalize the residential security industry, as the number of households with monitored security rose over 15% in the past two calendar years. The New Face of Home Security - 2015 Edition reports approximately 21 million U.S. homes have professionally monitored security, ...read more