Connected CE and Platforms

Tuesday, April 08, 2014

Parks Associates: More Roku Owners than Apple TV Owners Use Over-the-top (OTT) Services To Watch TV and Movie Content

International research firm produces sessions for Disruptive Media Conference at 2014 NAB Show

Parks Associates announced new U.S. consumer research today at the 2014 NAB Show showing more Roku owners than Apple TV owners use an over-the-top (OTT) service. The firm's Streaming CE and Content Purchasing Habits finds 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Seventy-five percent of Roku owners use Netflix, while 63% of Apple TV owners ...read more

Wednesday, January 08, 2014

Tricia Parks, Founder & CEO, Parks Associates, receives prestigious Women in CE Award at CES 2014

International Research Firm Leader Recognized at Legacy Awards Networking Reception

Tricia Parks, Chairman, Founder, and CEO of Parks Associates, received special recognition for her extensive career and pioneering efforts in the CE industry from Women in CE during the 2014 Legacy Awards on January 7 at the 2014 International CES in Las Vegas.

Tricia Parks founded Parks Associates, an international consumer technology market research firm, over 25 years ago in an effort to providing ...read more

Monday, December 23, 2013

Game consoles and tablets are the most popular CE gifts for family members in 2013 holiday season

Parks Associates to discuss New CE Research at CONNECTIONS™ Summit at CES

Parks Associates research finds gaming consoles and tablets are the most popular CE gift purchases for family members this holiday season. 2013 Holiday CE Purchase Intentions, which features a 4Q 2013 survey of U.S. broadband households, shows 47% of game-console shoppers and 45% of tablet shoppers plan to buy these products as gifts for a household member.

The research firm will host CONNECTIONS™ Summit at ...read more

Wednesday, December 04, 2013

Apple products leading in multiple CE categories this holiday season, displacing Dell desktops for the first time

Parks Associates Holiday CE Shopping Research Compares Brand Purchase Intentions among Consumers

Parks Associates announced new research today showing Apple has expanded its dominance this year as the top CE brand for planned holiday purchases, topping Dell for the first time as the most popular brand for desktops. Apple is also the top brand for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV).

“Apple topped the list of ...read more

Tuesday, November 26, 2013

Parks Associates: 60% of CE holiday shoppers plan to purchase at least one device on Black Friday, 71% already started shopping

Parks Associates Announces New Consumer Electronics Holiday Shopping Research

Parks Associates CE research reports 60% of CE holiday shoppers plan to purchase at least one device this Black Friday, but the 4Q 2013 survey of U.S. broadband households also shows many consumers started their holiday CE shopping before this week. Seventy-one percent of holiday CE shoppers have already started shopping for products.

"Retailers were wise to offer 'pre-Black Friday' sales this year ...read more

Tuesday, November 19, 2013

Parks Associates finds Sony poised to top Microsoft in game-console sales this holiday season

Research firm finds more U.S. consumers plan to purchase Sony PlayStation 4 over Microsoft Xbox One in the 2013 Holiday Shopping Season

Parks Associates research shows many U.S. holiday shoppers have already picked the game-console brand they plan to buy this season, including Black Friday, with 36% of console shoppers planning to purchase a Sony gaming console and 27% planning to buy a Microsoft product. Both companies are releasing next-generation consoles this year, and Sony reports ...read more

Tuesday, November 05, 2013

Game Consoles and Tablets Competing Neck-and-Neck for Holiday Shopping Dollars

New consumer research shows CE device purchase intentions for Black Friday and 2013 Holiday Season

New CE shopping research from Parks Associates finds tablets and game consoles are virtually tied among U.S. consumers for planned purchases in the 2013 holiday season. Parks Associates' research 2013 Holiday CE Purchase Intentions reports purchase interest in game consoles has rebounded after tablets surged ahead in the 2012 holiday season. Parks Associates analysts say comparable ...read more

Wednesday, August 14, 2013

More U.S. Households Use Roku vs. Apple TV or Other Streaming Video Media Devices

Parks Associates research shows annual sales of streaming connected TV devices will more than double by 2017

Parks Associates announced new streaming media and connected TV research today showing the number of U.S. broadband households with a streaming video media device, such as a Roku® or an Apple TV, has doubled since 2011, reaching 14% in 2013.

In the report Connected TV: Trends and Innovation, the firm notes Roku is the most-used streaming video media device in the U.S. market. In a ...read more

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