Parks Associates addresses OTT market trends at INTX and CONNECTIONS™
Parks Associates announced new research today at INTX showing Roku is still the most popular brand of streaming media players, accounting for 30% of the players purchased from 1Q 2015 to 1Q 2016. Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media players purchased, up from 86% in 2014.
Consumer adoption of mobile gaming and streaming media devices impacting traditional console adoption
Parks Associates recently announced new European research showing a steady decline in gaming console adoption in France, Spain, and the U.K. while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.
“France’s gaming console adoption dropped from 59% in 2013 ...read more
Virtual reality and mobile gaming driving evolution of the connected gaming ecosystem
Parks Associates NUMBERS™ research estimates gaming consoles, which have long been the most common Internet-connected entertainment devices in the U.S., will dip below 50% broadband household penetration by 2019. This milestone comes after nearly 10 years of declining unit sales, driven by mobile and casual gaming options on other platforms, such as tablets and smartphones. However, virtual ...read more
“Virtual reality is still in its earliest days, though there are clear signs that VR is about to move from concept to market reality,” Hower said. “The big change for 2016 is the emergence of multiple players making VR headsets. The Oculus Rift is currently the most recognized brand, but HTC, Samsung, and ...read more
Market Research Firm Announces Four New IoT Industry Reports
Parks Associates today announced four industry reports focusing on IoT cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportunities between the connected car and the smart home. These reports provide in-depth analysis of industry trends and consumer research and recommendations, forecasts, and partnership opportunities for players within these market ...read more
New industry report examines cloud platforms for the Internet of Things
Parks Associates today announced a new industry report, Cloud Platforms for the Internet of Things, revealing 19% of U.S. broadband households currently own at least one Internet-connected smart home device. These devices, including smart thermostats, sprinkler systems, door locks, and security cameras, offer remote control, monitoring, or notifications via a smartphone, tablet, or computer. Upwards of 90% of device ...read more
New European Consumer Survey Examines 4K Consumer Adoption and Preferences
Parks Associates announced new European research today at CES® 2016 showing roughly 17% of broadband households in the U.K., France, Germany, and Spain are planning to buy a flat-panel TV in the next 12 months and over 50% consider 4K an important or very important feature of their next model. Among these future buyers, 54% are willing to purchase a 4K TV with the expectation that more content will be available ...read more
New Parks Associates research finds that 14% of U.S. broadband households plan to buy a streaming media player by midyear 2016 and that, as of the third quarter of 2015, 31% of U.S. broadband households currently own a streaming media player, up from 27% at the beginning of the year.
“Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services” said Barbara Kraus, Director of ...read more