Connected Planet

Thursday, May 05, 2011

Parks: TV Everywhere taking hold

About 81 percent of North American pay TV subscribers will have access to some form of TV Everywhere capability by the middle of this year, according to a new report from Parks Associates. TV Everywhere services, though becoming widely available as Parks points out, have added new content at a very gradual pace.

Still, Parks found in its latest research that the concept has strong consumer appeal. In particular, almost 40 percent of U.S. broadband consumers between the ages more

Wednesday, July 28, 2010

Parks: 3D TV awareness gradually increasing

A new report from Parks Associates, “Trends in 3DTV,” found that about 13% of households are familiar with 3D TV, up from about 10% from the previous quarter. That’s still a pretty lower number given the amount of promotional hype that has been dished out. More significantly, Parks found that up to 48% of these households might be willing to pay for some 3DTV content — specifically movies, as opposed to sporting events. The number of consumers willing to pay is far lower — one-t more

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