Did you buy that DVD recorder you were looking at? How about the iPod mini you contemplated purchasing? Odds are, according to a study by the AMD Global Consumer Advisory Board (GCAB), your wallet wasn't the primary influence in those purchasing decisions. More likely, you considered two other factors first: "importance of benefit to me" and "familiarity." According to the GCAB study, consumers consistently rank a product's benefits and familiarity before they're - ...read more
Parks Associates' research shows that although the addition of new broadband households slowed in second quarter 2003, increasing dissatisfaction with dial-up Internet access is likely to boost broadband adoption in the coming months. Data gathered from Electronic Living @ Home, Parks Associates' latest telephone and Internet research initiative, identifies the decline in dial-up access with a simultaneous increase in consumers' likelihood to upgrade. The research reveals that only 11 - ...read more
Parks Associates and the Consumer Electronics Association (CEA) announced that they will hold CONNECTIONS: The Digital Home Conference and Showcase May 5 through 7, 2004, at the Wyndham Anatole in Dallas. The eighth-annual event, which will host more than 550 attendees, will preview new products and services and explore consumer attitudes and trends through keynote speakers, presentations, and interactive panel discussions. Topics will include broadband-related infrastructure and services, - ...read more
According to Parks Associates' Unlicensed Broadband Wireless: Solutions and Applications report, approximately 1 percent of all U.S. broadband households currently use broadband wireless technologies. That means, according to a research analyst with Parks Associates, of the 21 to 22 million US broadband households, approximately 200,000 of them are using broadband wireless services. Although rural and underserved areas remain the largest components of residential markets for unlicensed - ...read more
Parks Associates announced its inaugural Fall Focus seminars: Banking on Broadband Services and The Home Multimedia Experience. The seminars, which will feature more than 50 speakers and panelists from the cable, hardware, software, service provider, and computing industries, will include keynote speakers, panel discussions, and business cases. Banking on Broadband Services is for equipment vendors and service providers who provide content solutions and applications to consumers. The - ...read more
