Connected CE and Platforms

The number of connected devices continues to expand year-over-year, and 2019 concluded on a particularly strong note for the security industry.  Security system adoption reached one-third of all US broadband households at the end of the year. Consumers now have an average of 12 connected devices in their homes, which opens multiple opportunities to extend monitoring services as well as different varieties of both professional monitoring and monitor-it-yourself options. Our team...
 
Smart speakers can present strong use cases for smart home devices to the consumer. By bundling smart speakers with smart plugs, smart light bulbs, or smart thermostats, companies can deliver a guided introduction to the smart home experience. We just released new research from Smart Home Buyer Journey and User Experience  showing that smart speakers are serving as a gateway to smart home adoption, as 16% of broadband households purchased a smart speaker prior to purchasing...
 
by Parks Associates | Aug. 17, 2020
Tags: connected CE, CONNECTIONS, COVID-19

As of 2020, consumers have an average of around 12 connected devices in their homes. This is up from an average of around 8 devices back in 2015 – so a growth of around 4 devices in the past five years. In the next five years we expect this growth in adoption to really accelerate and by the year 2025, we estimate consumers will own an average of 20 internet-connected devices. This growth will come from a growing adoption of all types of devices including connected health products,...
Consumers and broadband households are in the middle of a transformation – the average number of connected products per household has steadily increased, growing from eight connected devices per household to over twelve in the past five years. These changes are pushing CE companies to look beyond the single transaction, to create long-term engagement with their consumers. Join us for a complimentary webinar,  Next-Gen CE: Reinventing Consumer Experience with IoT Data ,...

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia, Microsoft’s upcoming Project xCloud, and PlayStation Now, have become hot topics in the gaming space for their attempt to replicate the streaming video service model. With a cloud gaming service,...
Home IoT Device Vulnerability Many consumers are wary of the vulnerabilities that come with IoT devices and the potential for hackers to expose their sensitive data. This is true among the general public, and even more so among those already owning smart home devices. At the end of 2019, nearly half of the segment Parks Associates classifies as the smart home disengaged (the 44% of broadband households not owning or intending to purchase any smart home device), cited data...

At CES 2020, many robot announcements were made with a focus around education, service, and emotional care or support. Last week, Samsung introduced two separate robot form factors: A tennis ball sized robot called Ballie. Ballie has a camera and is designed to patrol the home. It can serve as a fitness assistant, prompting consumers to get active, it can also interact with other devices in the home. For example, Ballie can instruct a smart vacuum cleaner to clean up messes throughout the...
 
by Patrice Samuels | Jan. 21, 2020
Tags: CES, robotics, smart home
CES is always an interesting time. Companies show off their latest and - hopefully - greatest, and we get to guess which of these things will actually still exist in a couple of months. This year, due to throwing out my back the prior Friday during the extremely daring and strenuous task of getting out of a chair, I missed attending in person. Instead I scoured the headlines for articles of interest. And, lo, I found something interesting. No, it wasn't cute robots. Or fake pork. Or...
 


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