Connected CE and Platforms

Last Thursday, Google provided an unsolicited ad to Google Home users, testing, for the first time, its ability to run ads on its smart speaker. Google Home users reported asking their device about their schedule and along with the weather, news updates, and traffic, the speaker played a 17-second promotion of the new movie Beauty and the Beast. Users immediately took notice of the sly ad insertion taking to social media to relay their frustrations,...
Voice-enabled technologies have experienced massive growth in the consumer market since the introduction of Siri in 2011. The momentum in voice technologies is similar to the Internet boom in the 1990s. Companies who did not get on board and create a web presence, especially in commerce, fell behind to their competitors. The voice-first movement may elicit the same effect. For companies to capitalize on the current market opportunity, they must consider enabling a voice experience with...

Major appliances have always offered convenience, reduction of labor, and better results over formerly manual tasks, such as washing clothes in the river or cooking over an open fire. International research firm Parks Associates will join Appliance Design to host the webinar “ Advancing Ease of Use through Sensors and Appliance Automation ,” which will examine how today’s smart appliances are leveraging innovative sensor technologies to evaluate appliance task status,...
Much like last year at CES, Amazon, without a booth or formal attendance at the show, is still a dominant presence with Alexa. With companies unveiling both built-in Alexa products and integrations, Amazon is extending its lead as a way to tie together the smart home with voice-enabled capabilities. Some announcements from this year’s show include the following alliances with varying companies and Alexa: Ford – One of the largest U.S. manufacturers of cars, Ford...
 
by Dina Abdelrazik | Jan. 9, 2017
Tags: 4K, Amazon, CES, Microsoft, smart home

The personal assistant device market took off in 2016. Google Home joined Amazon Echo in time for the holiday sales season, and Amazon sold out of its Echo and Tap models in the run-up to Christmas. We expect this market to grow substantially in 2017, with increasing consumer adoption rates and new market entrants. With its announcement at CES  of Hub, a smart robotic personal assistant speaker, LG is the next to enter this space.   To compete with Amazon Echo and...
We at Parks Associates work with tremendous amount of data in an attempt to understand the complex and ever-changing landscape of digital living. A sizeable share of our work involves looking ahead to where digital technologies are heading ( see our new whitepaper,  Top 10 Consumer IoT Trends in 2017 ) as we help our clients stay ahead of the curve. However, as we bid farewell to 2016, an eventful year, I stepped back and looked at some of the broader news stories outside the realm...
 
by Tejas Mehta | Dec. 28, 2016
Tags: big data, Internet of Things

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs. Parks Associates forecasts 6 million U.S. sales for the category in 2016, which would double U.S. sales from 2015. Several trends are driving the smart speaker/personal assistant device market. First, consumer familiarity and use with personal assistant software are one the rise,...
2016 has been a significant year for virtual reality (VR) headsets. CE manufacturers have developed models for any household budget. Parks Associates finds that in Q3 2016, 3.5% of U.S. broadband households owned one or more virtual reality headsets. This might seem like a small number; however, compared to Q1 2016, this is a significant increase (2.4% in Q1 2016). As the gifting season is here, many tech news sources are putting together lists of the best VR sets from 2016. Prices...
 
by Tu Skuse | Dec. 21, 2016
Tags: connected CE, digital media, gaming, Google, virtual reality


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