Access and Entertainment

Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion .  Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all postseason games, with no blackout dates for $14.99 a month or $99 per season. For Apple+ subscribers, the discounted rate of $12.99 a month and $79 per season is offered.   Prior to the 2020 OTT...
 
  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...

In November 2021, Netflix launched Netflix Gaming with five titles out of the gate. It has since grown its library of games to the current offering of over two dozen titles, with ambitions to offer 50 titles by the end of 2022. Netflix currently has about 221 million subscribers globally, but according to data from the app tracking software Apptopia, only 1.7 million of those users are accessing Netflix’s library of games per day – less than 1 percent of the streaming giant’s...
 
by Paul Erickson | Aug. 9, 2022
Tags: digital content, gaming, online video, OTT, streaming, TV Everywhere
The NFL Debuts New Streaming Service NFL+ The NFL launched its streaming service, NFL+, at the end of July at $4.99/month and $29.99/year (Consumers save 50% if they sign up now). The service offers subscribers access to live local and prime time games, NFL Network shows on-demand, and access to the NFL Films archives. A premium tier, at $9.99 month and $79.99/year, comes with full game replays and other premium offerings. While NFL+ is available to stream on phones and...
 
by Eric Sorensen | Jul. 27, 2022
Tags: online video, OTT, streaming

On June 23, VIZIO Smart TVs now allow viewers to watch videos from TikTok creators directly on the television. The TikTok videos will rotate in a carousel on the VIZIO homepage and VIZIO TV owners will be able to discover content from TikTok producers and subjects right from the smart TV home screen, without the need to sign in or download an additional app. The Parks Associates entertainment team spoke with Katherine Pond, Vice President of Business Development at VIZIO about the...
 
by Eric Sorensen | Jul. 1, 2022
Tags: online video, OTT, smart TV, streaming
  Historically, live sports programming has driven viewership and ratings for linear networks. Live sports programming continues to migrate online as more sports media rights become available. Numerous streaming providers continue to outbid one another for the coveted sports media rights. Sports consumers do not want to miss "water cooler" moments with their favorite sports teams. Live programming has been viewed by 78% of sports streaming subscribers. Even if news is...
 
by Parks Associates | May. 20, 2022
Tags: gaming, online video, OTT, streaming

Parks Associates data from Q3 2021 shows that 34 million households watch ad-based OTT services. Advertising-based video-on-demand services (AVOD) offer a library of on-demand content users can access at any time, with advertisements interwoven at periodic intervals throughout the video stream. These ad-based models are a popular choice for consumers who are reluctant to pay for yet another OTT service. While ad-based models allow services to access a broader base of consumers than...
  With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent user interfaces across platforms and limited entertainment consumption time available, today’s video viewers are increasingly looking for a more simple experience. A Parks Associates study of  Home Service Bundles: OTT as a Value-Added Service , reveals that 59% of OTT...
 
by Sarah Lee | May. 10, 2022
Tags: cord cutting, digital media, OTT, smart TV, streaming


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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