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Friday, September 10, 2021

Personal Health Gadgets Becoming Mainstream

This is according to a report from the Parks Associates. “Analyst Insight: Consumer Trends in Telecare and Connected Health” surveyed 5,000 broadband connected households.

“The use of electric devices has skyrocketed,” reported Kristen Hanich, senior analyst for Parks Associates.

From the article "Personal Health Gadgets Becoming Mainstream" by Nathan Jolly. 

Sunday, March 31, 2019

Next Gen Connected Devices Take Off & Consumer Love Them

Currently voice control is attracting much of the smart-home spotlight but it is products will also increasingly rely on video and data analytics, sound recognition and artificial intelligence to simplify the user experience, with brands such as Samsung now delivering connectivity from the mobile phone to the TV to a range of appliances according to a new study from Parks Associates.

From the article "Next Gen Connected Devices Take Off & Consumer Love Them" by David Richard more

Thursday, January 25, 2018

Where Is 8K Going After CES?

The wider Smart Home business is also finding an audience. The category is expected to grow 41 per cent YoY in the US, to 40.8 million units in 2018, earning $4.5 billion. According to smart energy research released by Parks Associates, 50 per cent of US broadband households say they intend to buy a smart home device within the next 12 months.

From the article "Where Is 8K Going After CES?" by Steve May.

Thursday, August 25, 2016

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making their purchase.

Parks, which looked at the purchase habits of US broadband households, found that price and product quality are important factors, with 15 per cent of buyers considering only one brand due to price and 10 per cent due to product quality, however the brand itself more

Thursday, July 14, 2016

Tablets Rise Amid Stark Desktop Decline

According to Parks, only 6 per cent of US broadband households rely on desktops exclusively, with an additional 6 per cent of households using only a combination of desktops and tablets.

“Desktop adoption has declined from a peak of 91 per cent down to 61 per cent of broadband households, and it will not recover, as just 12 per cent of households bought a desktop in 2015,” Barbara Kraus, Parks director of research, commented.

From the article "Tablets Rise Amid Stark Des more

Tuesday, July 12, 2016

Global Mobile Data Revenue Expected To Reach $630 Billion By 2020

An industry report by Parks Associates has estimated global mobile data revenue will rise from $368 billion in 2015 to $630 billion by 2020.

The internationally-recognised consulting firm claims that most of the growth will be concentrated in the Asia & Pacific region.

They speculate that the emergence of 5G networks will play a major role in this growth, estimating 17.2 million 5G consumer market subscriptions by 2020.

From the article "Global Mobile Data Revenue Ex more

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