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Wednesday, April 22, 2020

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform has also brought about more problems due to hacking accounts and ‘Zoombombing’, plus it’s not like ransomware and other hacking is going away amid the coronavirus outbreak – they may turn to targets like hospitals such as what happened at the Champaign-Urbana Public Health District i ...read more

Wednesday, April 08, 2020

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or music player, and 33% own a separate set of earbuds. Purchase intentions were flat prior to the coronavirus outbreak, due in large part to the emergence of smart speakers, but demand for headphones and earbuds will likely experience an initial spike with work-at-home and entertainment-i ...read more

Wednesday, March 25, 2020

Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs

A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering.

From the article, "Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs".

Monday, March 16, 2020

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years.

From the article "Parks Associates: 60% of New Security Systems Are Self-Installed".


Friday, February 21, 2020

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of smart home device owners cite convenience as the primary reason for purchase, while 38% made the purchase in order to protect their home and family.

From the article "5 Mistakes to Avoid When Selling Smart Locks" by Nick English.

Tuesday, September 17, 2019

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purchase a smart home device in 2019.

And yet, homeowners are looking for more than gadgets. Instead, they are seeking a helpful home, with products that work seamlessly together without added fuss or installation headaches. This is where integrators come in.

Instead of focusing ...read more

Thursday, March 14, 2019

16% of US Households Plan to Buy Standalone Smart Security Products

According to a recent Parks Associates report 360 Deep Dive: Pricing Strategies for Residential Security,16 percent of U.S. broadband households plan to buy a security-related smart home product, such as video doorbells, cameras, or door locks, in the next 12 months.

Eight percent of U.S. broadband households plan to buy professionally monitored service, while the remaining intenders are planning to buy security systems with self-monitoring or ad-hoc monitoring.

“These s ...read more

Thursday, October 18, 2018

Study: Unresolved Technical Problems with Smart Home Devices Rise 240% in 3 Years

In a solid sign that professional installation for the smart home is valuable, a new study from Parks Associates shows 12 percent of smart home device owners in U.S. broadband households report technical problems going unresolved in 2018.

From the article "Study: Unresolved Technical Problems with Smart Home Devices Rise 240% in 3 Years" by Jason Knott.

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