Monday, March 27, 2000

The Broadband Race: Cable operators shouldn't smugly think that they have it locked up

A new report by Parks Associates of Dallas looks at cable modems vs. DSL in four key markets:  New York, Atlanta, San Jose, and Phoenix.  Based on 6,600 interviews in these markets, the report concludes that:

Consumers are more aware of cable-modem service than DSL.  However, those aware of both find DSL more desirable than cable-modem service.

Current dial-up Internet users are more likely to subscribe to DSL than to cable modems when they upgrade to "always-on" broadband. more

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