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Thursday, November 29, 2012

Consumer Electronics High on Santa's Shopping List

Wired consumers will get even more wired this holiday season, new research shows. Nearly two-thirds (66 percent) of households that already have broadband Internet access will purchase consumer electronics this holiday season, a 37 percent increase over last year.

Consumers also plan to spend 33 percent more on consumer electronic (CE) devices this holiday season than they did last year, according to a survey of 2,500 U.S. broadband households conducted by Parks Associates, ...read more

Thursday, December 08, 2011

Forget the Mall, Shoppers are on the Daily Deal Sites

According to consumer research from Parks Associates, more than two-thirds of consumers checked emails from retailers, manufacturers or daily deal services at least once in the last month, making that mode of marketing more popular than ads in newspapers.Shoppers visited daily deal websites an average of 10 times per month, the study found. That tally ranks second only to consumers' consumption of email offers, which they read an average of 17 times per month. By comparison, tho ...read more

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