BUILDER Magazine

Friday, October 02, 2015

Future-Proofing New Homes

For home builders, home technology ranging from security, safety, comfort, lighting, and environment systems, to appliances, to infotainment, to linkages to others (humans, things, networks, etc.), the prefer-vs.-pay-for debate includes a subtle though powerful third factor, a triangulatior question. Namely, beyond the question of what people say they'd prefer, and what they'd agree to pay for, it's more and more often going to be a question of what they expect.

Parks Associ ...read more

Thursday, August 20, 2015

Drive Til-You-Qualify May Not Be What it Was

How will such evolving functions, an increased emphasis on community "walkability," and neighborhood "programming" around trails, proximity to grocery, schools, health, etc., and social connections, etc. create an impetus for new designs, materials, and features in what has been a fairly standard structure to shelter human-driven vehicles.

Already, affinities between smart cars and smart homes are the subject of more and more research, as we see here from Parks Associates, w ...read more

Wednesday, September 07, 2005

Building The Builder Channel

Parks Associates released an important first last week just before the Labor Day holiday when the Dallas-based research group reported that home builders sold $11 billion worth of technology products in 2004, with sales expected to increase another 10 to 12 percent for 2005.

The sales number includes the following products: home theaters, speakers, structured wiring, and home control systems. Although the $11 billion number is just a fraction of the more than $125 billion spent ...read more

Monday, January 10, 2005

Untangling Your Home

Structured wiring has a limited audience now: "high-income households and new houses," said Michael Cai, senior analyst at Parks Associates, a Dallas-based consumer technology marketing and research firm. "The value is more for entertainment packages and connecting devices to share movies, music and computer files," Cai said. But the market is growing fast.

"About 4 million homes have structured wiring now. By 2008, we predict there will be just under 11 million," Cai said. Bey ...read more

Tuesday, January 01, 2002

Command Performance

Home theater is one hot ticket.  In 1999, 20 percent of homes had some type of home theater, according to Parks Associates, a market research firm in Dallas.

From the article "Command Performance," by Lisa Montgomery. 

Tuesday, January 01, 2002

Installed Security

Demand for dealer-installed systems is growing.  Parks Associates' 2001 Home Security Forecast predicts that penetration of these systems will increase from 18 percent of all U.S. households in 2001 to more than 30 percent in 2009.  New single-family starts will constitute the fastest-growing market.  The report also expects a 10 percent annual growth rate in multiple-dwelling housing units.

From the article "Installed Security."

Saturday, December 01, 2001

Broadband Update

One-third of U.S. dial-up Internet subscribers want to upgrade to broadband service in the next 12 months, according to Parks Associates' latest consumer study Bundled Services & Residential Gateways. Additionally, 28 percent of broadband subscribers intend to purchase home networking solutions in the same period, indicating that subscriber growth for these advanced technologies will remain modest but steady.  This research supports Parks' previous forecasts, which predicted that ...read more

Thursday, November 01, 2001

Cause for Alarm?

What makes these alliances possible is the growth of structured wiring, without which many integrated electronic services could not exist.  A 2000 survey of home builders conducted by Parks Associates in Dallas found that 56 percent of builders now offer structured wiring as either standard or optional.  "We've been talked about converging security with add-ons for 10 or 15 years," explains Kurt Scherf, Parks' vice president of research.  "But that convergence couldn't really hap ...read more

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