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Thursday, August 30, 2012

Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider

Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to international research firm Parks Associates. Jennifer Kent, Parks Associates' mobile research analyst, presents new consumer research today at 1 p.m. CT on awareness and demand for 4G-enabled services during the webcast "4G/LTE: Operator Strategies and Consumer Perspectives."

"Nearly 50% more

Tuesday, August 02, 2011

Rovi Introduces Leading Edge Smart TV Field Trial Advertising Program in Canada

"The Smart TV Field Trial allows companies to gain early insights into connected-device advertising and interact with an entertainment audience that's becoming increasingly fragmented," said Heather Way, Research Analyst, Parks Associates. "Based on its strong position in entertainment search and recommendation, Rovi's Smart TV Field Trial and broader Ad Network are already delivering tangible results for participating brands from a range of industries, as well as beginning to d more

Friday, June 04, 2010

CONNECTIONS(TM) Addresses Business Opportunities in New Media and Digital Content, Entertainment Platforms and Services, Home Controls and Energy Management, and Consumer Electronics

Hosted by international research firm Parks Associates, CONNECTIONS™ is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.

CONNECTIONS™ will feature two pre-show research workshops, "Monetizing the Digital Lifestyle" and "Residential Energy Management: Home Area Networks and the Consumer," on June 8, prior to the conference. Parks Associates' research teams will provide insight, analysis, and forecasts, in more

Tuesday, October 20, 2009

Parks Associates to Present Connected TV and Cloud Media Research at Digital Hollywood Special Research Presentation sponsored by Rovi

Kurt Scherf, Vice President, Principal Analyst, Parks Associates, will present a special session "Cloud Media & Connected TVs: The New Face of Digital Entertainment" at Digital Hollywood Fall on Wednesday, October 21.

Mr. Scherf will present Parks Associates' latest consumer research, detailing demand and interest regarding connected CE and cloud media services, and discuss the implications of networked entertainment within the context of the connected home.

From the article, more

Tuesday, August 11, 2009

Set-Top Shipments to Hit 200 Million by 2013

The transition to digital television and increasing competition between operators will help push worldwide set-top box shipments to 200 million by 2013, according to a new report from Parks Associates.

As operators rapidly more boxes for high-definition TV, DVR and interactive services, set-top box shipments will see a 36% cumulative average annual growth rate, according to Parks.

The Set-Top Boxes: Outlook report does not provides a breakdown between standard-definition more

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