Brand Channel

Wednesday, June 25, 2014

In Line with Apple, Google Debuts TV, Auto and Health Platforms at I/O

By 2022, half of US households with a broadband internet connection will own at least one smart home device, up from about 12 percent in 2014, according to research from Parks Associates—a figure that does not include connected TVs, set-top boxes and gaming consoles.

Speaking of set-top boxes, Google made a third play for the TV screen with the announcement of Android TV, a platform that combines the functionality of Android apps and Google Play with live TV. While it's not ...read more

Monday, November 25, 2013

Sony May Reap the Benefits of Microsoft's Broad Xbox One Intentions

According to a survey of 2,500 US households with broadband by Parks Associates, 36 percent of console shoppers said they planned to purchase a Sony device, while 27 percent said they planned on buying a Microsoft product.

"Sony’s advantage may come from its focus on heavy gamers that dates all the way back to it’s pre-launch," Brett Sappington, director of research at Parks Associates, told Marketing Daily. “Sony has been much more focused on core gamers, while Microsoft en ...read more

Page(s):   of   1
© 1998-2018 Parks Associates. All Rights Reserved.