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Wednesday, September 20, 2017

Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers

A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more.”

For the company, the long-term goal is for students to become customers when they leave school, get jobs and can afford a cable bill that typically costs $85 a month or more.

From the article "Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers" by Gerry Smith.

Tuesday, February 28, 2017

Can YouTube TV Get You to Cut the Cord for $35 a Month?

Even so, TV-curious tech companies keep trying. In recent years, Apple, Microsoft, and Amazon.com have considered taking a crack at the market. “In the next six months, we’re going to see a major bake-off,” says Brett Sappington, senior director of research at Parks Associates Inc.

From the article "Can YouTube TV Get You to Cut the Cord for $35 a Month?" by Felix Gillette.

Wednesday, October 26, 2016

Dish’s Sling Seen Passing 1 Million Users in Cord-Cutting Race

The milestone puts Sling TV ahead of Time Warner Inc.’s HBO Now in total subscribers, according to Brett Sappington, an analyst with Parks Associates, which bases its information on consumer surveys and mobile data. Dish has never disclosed Sling’s subscriber number and spokesman Bob Toevs declined to comment. Bloomberg Intelligence estimates Sling had 671,000 subscribers at the end of June.

From the article "Dish’s Sling Seen Passing 1 Million Users in Cord-Cutting Race" by ...read more

Thursday, July 28, 2016

WWE Gets Streaming Boost As Wrestling Fans Subscribe

WWE has been at the forefront of the media industry’s attempts to establish a business providing programming straight to viewers, without an intermediary like cable or satellite networks, while still maintaining lucrative TV deals. The company made all its content, including live events, available on the internet to paid subscribers in February 2014. Last year, WWE Network was the fifth-largest streaming service by subscriber volume, beating even HBO Now, according to Parks Asso ...read more

Monday, April 18, 2016

Netflix's Distracting Buffering

Netflix had been considered relatively immune to price increases because a high percentage of its customers say they are very satisfied with the service. Just 9 percent of Netflix's customer base had canceled the service in the prior year -- a ditch level lower than other major video services including Amazon, according to research from Parks Associates.

From the article "Netflix's Distracting Buffering" by Shira Ovide.

Monday, January 18, 2016

HBO Plans to Take On Netflix in Spain With Streaming Service

In Spain, about three-fourths of residents have high-speed Internet. About half subscribe to broadband but not pay-TV, compared with about 16 percent in the U.S., according to the research firm Parks Associates. Spanish residents also showed high awareness of HBO, Sutton said.

Yet HBO will face competition in Spain. At least eight streaming video services already exist in the country, including from Telefonica SA, the dominant telecommunications provider, and Netflix, which ...read more

Friday, August 07, 2015

Dude, Where's My Health Info?

Congratulations! The app on your health device says your blood pressure is back to normal! Are you sure you’re the only one that knows about this?

According to a recent research by Parks Associates, approximately 23 percent of consumers have privacy and security concerns about using connected health devices and fitness tracking devices. Nearly 35 percent of consumers were concerned that their personal health information won't remain confidential online, the study said. In th ...read more

Thursday, June 18, 2015

Fitbit Counts on Women as Customers Just Not Board Members

Fitbit makes wristbands, digital scales, and other devices that track activity like steps taken in a day, heart rate, and - - through a mobile application -- calories consumed. Its market is dominated by female customers: 68 percent of Fitbit owners were women in the second-quarter of 2014, according to the most recent data from Parks Associates.

From the article "Fitbit Counts on Women as Customers Just Not Board Members" by Alexa Liautaud.

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