Thursday, August 24, 2017

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products only goes so far. The company’s penetration of the streaming-device market has declined since a year ago, to 15%.

Roku, a quiet competitor, leads the market and continues to rack up share. (The privately held company is reportedly considering an IPO later this year.) Amazon’s F more

Monday, June 25, 2012

Netflix Nets Premium Networks' Viewers

Research from Parks Associates indicates that Netflix is gaining an advantage over video-on-demand and premium channels, based on availability and lower cost in a small demographic.

Its survey suggests 17% of subscribers consider using Netflix instead of premium networks and 16% consider it as an alternative to video-on-demand (VOD).

From the article, "Netflix Nets Premium Networks' Viewers."

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