Apple Insider

Wednesday, August 23, 2017

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by analysts in the same period in 2016. By contrast, Roku saw a year-on-year increase in its lead over its rivals, growing from 33 percent in last year's survey to a dominant 37 percent this year.

Amazon, with its Fire TV range, also increased its market share during the same timefram ...read more

Thursday, February 16, 2017

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that also includes USB sticks, which made up half of the total units. So despite a major price advantage and voice-shouting features, Amazon's Fire TV box performed worse than Apple TV in the U.S., let alone globally.

From the article "Bloomberg Attacks Apple TV As Failing To Be "A Gr ...read more

Tuesday, May 17, 2016

Apple TV Sales Surge With Hardware Refresh, But Still Rank 4th In US Streaming Device Market

New data from Parks Associates published on Tuesday has estimated HDTV streaming video players sold from the first quarter of 2015 to the first quarter of 2016. The firm's findings show Roku in the lead with 30 percent of total sales over the one-year period.

From the article "Apple TV Sales Surge With Hardware Refresh, But Still Rank 4th In US Streaming Device Market" by Neil Hughes.

Wednesday, February 10, 2016

iPhone Controlled 40% Of US Smartphone Market In 2015, Data Shows

Samsung achieved a 31 percent share, Parks Associates noted. That further cemented the company's position as the second-most popular phone vendor in the U.S., easily surpassing third-place LG, which managed just 10 percent. Motorola and HTC ranked fourth and fifth, respectively.

Parks' data also suggested that a third of iPhone owners are still using a model over two years old, slightly higher than the 30 percent of Samsung owners. 45 percent of all American broadband househ ...read more

Tuesday, December 02, 2014

Google's Chromecast usurps Apple TV in streaming content device race

According to fresh data from market research firm Parks Associates, the streaming media device industry shifted in 2014 toward upstart players Google and Amazon, with previous giants Apple and Roku both seeing severe drops in marketshare, reports CNET.

The entire sector is growing, as ten percent of all U.S. households with broadband connections purchased either a set-top streamer or small stick-format device during the first three quarters of 2014. Sales have already reache ...read more

Wednesday, July 09, 2014

Roku outpaces Apple TV in US sales growth and usage for 2013, report says

In its report, "The Evolving Market For Streaming Media Devices," market research firm Parks Associates says media streaming device sales are on the rise and will be in more than 25 percent of U.S. homes by 2015 as major tech companies like Apple, Google and Amazon fight for a spot in consumers' living rooms.

Currently leading the pack is Roku, which according to the study accounted for 46 percent of all U.S. set-top streamer sales in 2013. The company's products are also to ...read more

Wednesday, December 04, 2013

Apple usurps Dell as most wanted desktop brand for holiday season

Market research firm Parks Associates (via CNET), released new data on Wednesday, which pegged Apple as the No. 1 consumer electronics brand for planned holiday purchases.

"Apple topped the list of intended brands for desktop purchases for the first time this year," said Parks Associates' Director of Consumer Analytics John Barrett. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE c ...read more

Wednesday, August 14, 2013

Roku beats Apple TV in owner engagement as video streaming device market picks up

The independent study conducted by Parks Associates found that 37 percent of households with a streaming video media device primarily use a Roku product, while 24 percent use an Apple TV. The survey covered 10,000 U.S. households with broadband Internet connections during the first quarter of 2013.

The research firm goes on to predict global sales of connected TV devices will reach 330 million by 2017, nearly double the number to be sold in 2013. This segment includes gaming ...read more

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