App Ecosystem

Tuesday, October 15, 2013

Over 25% of CE shoppers use mobile commerce apps to guide in-store retail purchases

Analysts say consumer use of smartphones could combat "showrooming" in retail stores

A new Parks Associates study finds over 25% of CE buyers in U.S. broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, barcode scanning, and interaction with a retailer or brand app.

Parks Associates' research "Mobile Commerce: Keys to Mass Adoption," released in advance of the more

Thursday, April 04, 2013

Nearly 80% of smart-TV owners are regular app users

Research firm recommends developers continue to target video and gaming apps on smart TVs to drive new revenues

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80% of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetization strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected

Tuesday, October 02, 2012

Tiered Mobile Data Plans Not Inhibiting App Downloads

Market Research Firm Announces New Consumer Research on Smartphone and Tablet Apps

New research from Parks Associates shows tiered data plans pushed by carriers such as AT&T and Verizon are not yet affecting consumer app use. According to Primary Data Digest: Consumer Apps 1H12, which surveyed U.S. broadband households in the third quarter of 2012:

  • Smartphone owners on tiered data plans have downloaded an average of 17 apps since purchasing their phones and use seven apps on
  • more

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