Wednesday, January 18, 2012
Hot-Button Topic: Do Women Buy More Consumer Tech Than Men?
According to a new report from Parks Associates, more women than men are downloading movies and music, women do the majority of game-playing across some platforms, and women have higher “purchase intentions” than men do when it comes to some electronics.
Parks Associates also says that women have higher purchase intentions than men do when it comes - ...read more
Monday, December 12, 2011
Youth Is Wasted on the Young, and So Are Consumer Electronics
When it comes to consumer electronics buying this holiday season, it turns out age is everything but a number.
According to a new survey from Parks Associates, an international market research firm, age will be the biggest factor in tech purchases made between Nov. 1 and Jan. 1. Young adult consumers — defined as those between 18 and 34 years of age - ...read more
