Wednesday, November 27, 2013

The Only Thing You’ll Need to Read About Saving Money on Black Friday

You may think you’re getting a great deal on that holiday gadget, therefore justifying standing in line at some ungodly hour to obtain said gadget.

But you might want to reevaluate. Time really is money, especially when it comes to events like Black Friday, says marketing professor Stephen Hoch from the Wharton School at the University of Pennsylvania.

Those of you who are still determined to buy gadgets on the cheap this weekend will likely disregard this post, so here more

Thursday, January 03, 2013

CES 2013: The Year the “Connected Home” Becomes a Reality?

“In the past, I think the whole industry thought it was about the Smart Grid,” says Tom Kerber, director of home research at Parks Associates. “Most of the industry has transitioned to more consumer-centric use cases, instead of energy-focused applications.”

To be sure, consumers can still expect to see some high-tech chill boxes (what I’ll call the “tweeting fridge”) and smart washers and dryers again this year. Many of these tricked-out home appliances have been marketed a more

Thursday, December 13, 2012

Surprise! Consumers Dreaming of an Apple Christmas.

That’s according to new data from research firm Parks Associates, which recently surveyed 2,500 adults in the U.S. to measure consumer tech purchasing intent for the holidays.

Fifty-three percent of consumers planning to purchase a smartphone this season intend to buy an iPhone, Parks says — up from the 33 percent who said the same thing in the third quarter of this year, and up from 24 percent a year ago.

And when it comes to tablets, most of those surveyed said they’d more

Wednesday, January 18, 2012

Hot-Button Topic: Do Women Buy More Consumer Tech Than Men?

According to a new report from Parks Associates, more women than men are downloading movies and music, women do the majority of game-playing across some platforms, and women have higher “purchase intentions” than men do when it comes to some electronics.

Parks Associates also says that women have higher purchase intentions than men do when it comes to buying popular devices like tablets, laptops and smartphones, though men’s interest surpassed women’s when it came to purchas more

Monday, December 12, 2011

Youth Is Wasted on the Young, and So Are Consumer Electronics

When it comes to consumer electronics buying this holiday season, it turns out age is everything but a number.

According to a new survey from Parks Associates, an international market research firm, age will be the biggest factor in tech purchases made between Nov. 1 and Jan. 1. Young adult consumers — defined as those between 18 and 34 years of age — are more likely than others to purchase laptops, smartphones, tablets and LCD flat-panel displays this season. Also, househol more

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