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Monday, May 19, 2014
Parks Associates Senior Analyst presents connected TV research in opening keynote at IAB Advanced TV Town Hall
Heather Way, Senior Analyst at Parks Associates, will present the firm's connected TV and advertising research at the IAB Advanced TV Town Hall today in New York. The international research firm estimates 42 million U.S. households will have a smart TV by the end of 2014, accounting for 35% of the 119 million TV households.
“By 2018, 70% of all TV households in the U.S. ...read more
Monday, February 17, 2014
Senior Analyst Heather Way will moderate Multiscreen Advertising Measurement panel at Digital Entertainment World (DEW) February 18
Parks Associates advertising research finds approximately 60% of smartphone and tablet users watch 1-5 hours of TV/video on these mobile platforms each week, which will help drive in-app advertising revenues on these platforms to over $5.6 billion by 2017.
Monday, September 23, 2013
Parks Associates Senior Analyst moderating panel at Advertising Week
According to Parks Associates research, there will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households. Parks Associates ...read more
Wednesday, November 14, 2012
Research firm highlights new advertising strategies for connected and mobile CE at Smart TV and Multi-screen Advertising Summit
New Parks Associates consumer research finds connected devices score high rates of ad recall and response among users, with one-third of U.S. tablet owners and 40% of U.S. smartphone owners recalling an in-app ad shown on their device. Heather Way, senior research analyst at Parks Associates, will discuss this new research while chairing two sessions at the ...read more
Thursday, November 08, 2012
New whitepaper from Parks Associates and Rovi analyzes video-viewing activities, ad recall and response, and second-screen activities for connected-TV households
The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates, which today released a new whitepaper "Connected TV Environments: The Next Iteration of TV Advertising." This whitepaper, commissioned by Rovi, examines new opportunities in ...read more
Tuesday, August 07, 2012
Analysts Say RTB Could Revive Facebook’s Advertising Business
International market research firm Parks Associates says advertising revenues from real-time bidding (RTB), which allows companies to target consumer segments in real time, will reach $7 billion in North America by 2017. The independent research firm's report Real-time Bidding: The Online Ad Exchange reports RTB will account for 34% of all online display advertising revenues by 2017. Industry efforts such as Facebook ...read more
Tuesday, November 29, 2011
One-fourth of Millennials Use Mobile Phone To Research Purchases
With rapid changes in consumer shopping and TV-viewing habits, advertisers need to develop innovative ways to monetize the connected, multiscreen consumer experience, says international research firm Parks Associates. The firm reports consumer comfort with personalized advertisements is increasing, with 45% of U.S. broadband households comfortable seeing ads based on their TV-viewing habits and product/service
Tuesday, August 16, 2011
New Report on Trends in Behavioral and Contextual-based Advertising shows consumers accepting of targeted advertising
Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates' new report Trends in Behavioral and Contextual-based Advertising.
The international research firm reports 17% of U.S. broadband households are willing to provide personal information for relevant online ads and ...read more
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