Advertising

Monday, February 17, 2014

Parks Associates: U.S. smartphone and tablet in-app advertising to exceed $5.6 billion by 2017

Senior Analyst Heather Way will moderate Multiscreen Advertising Measurement panel at Digital Entertainment World (DEW) February 18

Parks Associates advertising research finds approximately 60% of smartphone and tablet users watch 1-5 hours of TV/video on these mobile platforms each week, which will help drive in-app advertising revenues on these platforms to over $5.6 billion by 2017.

Heather Way, Senior Research Analyst, Parks Associates, will discuss this research at the Digital ...read more

Monday, September 23, 2013

Nearly 70 million U.S households will have smart TVs by 2017

Parks Associates Senior Analyst moderating panel at Advertising Week

Heather Way, Senior Analyst, Parks Associates, is moderating the session "Smart TV Rising" at Advertising Week on Wednesday, September 25, 2:30-3:15 P.M. in NY Times Center Hall.

According to Parks Associates research, there will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households. Parks Associates ...read more

Wednesday, November 14, 2012

New 2012 consumer survey finds ad recall rates 40% for smartphone users and 33% for tablet users

Research firm highlights new advertising strategies for connected and mobile CE at Smart TV and Multi-screen Advertising Summit

New Parks Associates consumer research finds connected devices score high rates of ad recall and response among users, with one-third of U.S. tablet owners and 40% of U.S. smartphone owners recalling an in-app ad shown on their device. Heather Way, senior research analyst at Parks Associates, will discuss this new research while chairing two sessions at the ...read more

Thursday, November 08, 2012

Connected TV platforms have positive impact on consumer advertising perceptions

New whitepaper from Parks Associates and Rovi analyzes video-viewing activities, ad recall and response, and second-screen activities for connected-TV households

The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates, which today released a new whitepaper "Connected TV Environments: The Next Iteration of TV Advertising." This whitepaper, commissioned by Rovi, examines new opportunities in ...read more

Tuesday, August 07, 2012

Real-time bidding (RTB) is changing online display advertising market, with revenues reaching $1.6 billion

Analysts Say RTB Could Revive Facebook’s Advertising Business

International market research firm Parks Associates says advertising revenues from real-time bidding (RTB), which allows companies to target consumer segments in real time, will reach $7 billion in North America by 2017. The independent research firm's report Real-time Bidding: The Online Ad Exchange reports RTB will account for 34% of all online display advertising revenues by 2017. Industry efforts such as Facebook ...read more

Tuesday, November 29, 2011

Parks Associates research finds consumers okay with personalized ads

One-fourth of Millennials Use Mobile Phone To Research Purchases

With rapid changes in consumer shopping and TV-viewing habits, advertisers need to develop innovative ways to monetize the connected, multiscreen consumer experience, says international research firm Parks Associates. The firm reports consumer comfort with personalized advertisements is increasing, with 45% of U.S. broadband households comfortable seeing ads based on their TV-viewing habits and product/service

Tuesday, August 16, 2011

Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows

New Report on Trends in Behavioral and Contextual-based Advertising shows consumers accepting of targeted advertising

Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates' new report Trends in Behavioral and Contextual-based Advertising.

The international research firm reports 17% of U.S. broadband households are willing to provide personal information for relevant online ads and ...read more

Monday, June 06, 2011

MEDIA ALERT: TargetSpot and Parks Associates To Present Research about the Impact of Digital Audio

Webcast Will Address Internet Radio Advertising Trends

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising ...read more

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