Monday, May 19, 2014
Smart TV ownership will reach 42 million U.S. households in 2014
Parks Associates Senior Analyst presents connected TV research in opening keynote at IAB Advanced TV Town Hall
Heather Way, Senior Analyst at Parks Associates, will present the firm's connected TV and advertising research at the IAB Advanced TV Town Hall today in New York. The international research firm estimates 42 million U.S. households will have a smart TV by the end of 2014, accounting for 35% of the 119 million TV households.
“By 2018, 70% of all TV households in the U.S. ...read more
Monday, February 17, 2014
Parks Associates: U.S. smartphone and tablet in-app advertising to exceed $5.6 billion by 2017
Senior Analyst Heather Way will moderate Multiscreen Advertising Measurement panel at Digital Entertainment World (DEW) February 18
Parks Associates advertising research finds approximately 60% of smartphone and tablet users watch 1-5 hours of TV/video on these mobile platforms each week, which will help drive in-app advertising revenues on these platforms to over $5.6 billion by 2017.
Heather Way, Senior Research Analyst, Parks Associates, will discuss this research at the Digital
Monday, September 23, 2013
Nearly 70 million U.S households will have smart TVs by 2017
Parks Associates Senior Analyst moderating panel at Advertising Week
Heather Way, Senior Analyst, Parks Associates, is moderating the session "Smart TV Rising" at Advertising Week on Wednesday, September 25, 2:30-3:15 P.M. in NY Times Center Hall.
According to Parks Associates research, there will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households. Parks Associates
Wednesday, November 14, 2012
New 2012 consumer survey finds ad recall rates 40% for smartphone users and 33% for tablet users
Research firm highlights new advertising strategies for connected and mobile CE at Smart TV and Multi-screen Advertising Summit
New Parks Associates consumer research finds connected devices score high rates of ad recall and response among users, with one-third of U.S. tablet owners and 40% of U.S. smartphone owners recalling an in-app ad shown on their device. Heather Way, senior research analyst at Parks Associates, will discuss this new research while chairing two sessions at the
Tuesday, November 29, 2011
Parks Associates research finds consumers okay with personalized ads
One-fourth of Millennials Use Mobile Phone To Research Purchases
With rapid changes in consumer shopping and TV-viewing habits, advertisers need to develop innovative ways to monetize the connected, multiscreen consumer experience, says international research firm Parks Associates. The firm reports consumer comfort with personalized advertisements is increasing, with 45% of U.S. broadband households comfortable seeing ads based on their TV-viewing habits and product/service
Tuesday, August 16, 2011
Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows
New Report on Trends in Behavioral and Contextual-based Advertising shows consumers accepting of targeted advertising
Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates' new report Trends in Behavioral and Contextual-based Advertising.
The international research firm reports 17% of U.S. broadband households are willing to provide personal information for relevant online ads and ...read more