Advertising Age

Thursday, October 18, 2018

The U.S. May be Near Saturation for Streaming Video Services

That's the dilemma for the growing ranks of providers, now pegged by Parks Associates at around 200 in the U.S. alone. Just last week, AT&T said it will introduce a service with HBO and other fare from its recent Time Warner purchase, while Hollywood mogul Jeffrey Katzenberg revealed details of his upcoming offer for high-end, short-form video. They'll debut late next year—about when Walt Disney Co.'s new online channel launches.

From the article "The U.S. May be Near Satura ...read more

Wednesday, January 10, 2018

Ad Age @ CES: 5 Things We Learned About the Connected Home

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

Thursday, August 24, 2017

Apple Plans a 4K Upgrade for Its TV Box

Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 15 percent as of the end of March, according to a survey this month from Parks Associates. Apple Chief Financial Officer Luca Maestri told Bloomberg News earlier this year that Apple TV sales had declined year-over-year in the 2016 holiday quarter. The iPhone maker has also lagged be ...read more

Wednesday, January 06, 2016

Dish Remakes Sling TV App to Vie With Hulu, Netflix in On-Demand

The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple and AT&T. Dish doesn't disclose its Sling subscriber count, though Macquarie Capital USA Inc. analyst Amy Yong estimated it at about 500,000, according to a report in mid-December. Market researcher Parks Associates lists it as the 10th largest by subscribers among online video services.

From the article "Dish Remakes Sling TV App ...read more

Friday, October 02, 2015

Amazon to Ban Sale of Apple TV, Google Chromecast Streaming Devices

Amazon, Apple, Google and Roku devices made up 86% of all media-streaming products sold to U.S. households with broadband in 2014, according to an August report by Parks Associates. An estimated 86 million media-streaming devices will be sold globally in 2019, the research firm said.

Amazon supplanted Apple for the No. 3 position in sales in 2014, Parks said. Roku led the market with 34% and Google was second with 23 percent, according to the report.

From the article "Am ...read more

Wednesday, January 29, 2014

Study: Consumers Don't Know What AdChoices Privacy Icon Is

Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising -- indicates efforts to help people understand the program have had little impact.

The AdChoices icon sparked 6% awareness among survey participants in 2013 compared to 5% in 2011, reported Parks Associates.

According to the research firm's "Harnessing the Power of Big Data: New ...read more

Monday, December 16, 2013

Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business

As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long time, but that has now plateaued," said Tom Kerber, director of research, home-controls for Parks & Associates. They're "looking for the next big thing to drive growth."

Only 2% to 3% of U.S. households have at least some smart-home control, he said, but that figure is higher among ...read more

Tuesday, November 12, 2013

Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One

Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and satellite operators.

But a recent report by market research firm Parks Associates suggested that Roku actually has a leg up in the U.S. Thirty-seven percent of 10,000 respondents who already had a streaming-video device said they primarily used Roku, compared to 24% who said they mos ...read more

Page(s):   of   2 Next
© 1998-2018 Parks Associates. All Rights Reserved.