Advertising

...and do they care enough to take action? The Network Advertising Initiative (NAI) recently published findings on online behavioral advertising (OBA) awareness and opt-out levels. In August 2011, Parks Associates tested recall and response rates to self-regulatory efforts giving consumers the option to opt-out of OBA. In review of the NAI’s findings, Parks Associates decided - ...read more

Second-screen content and ad integration will take off in 2012. Almost 20% of U.S. smartphone and tablet owners currently search for TV program information on their device while watching TV, despite the limited availability of synced applications. Creating and enhancing second-screen synergies offer new revenue streams and ad inventory opportunities.

Consumers are becoming more comfortable with personalized TV and Internet advertising. Over one-third of TV and Internet users are - ...read more

Parks Associates Analysts, Pietro Macchiarella and Heather Way, provide insight on social game advertising opportunities for ZDNet Asia. Social game ad revenue will grow through brand integration within gameplay and branded virtual good offerings. Parks Associates' In-Game Advertising industry report will offer further insight on the ever-expanding gaming ad market.

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double - ...read more

According to new research from Parks Associates and TargetSpot, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign. On Thursday, June 9, at 1:00 p.m. CT, the two firms will co-host the "TargetSpot Digital Audio Insights" webcast, - ...read more

TargetSpot, the largest digital audio advertising network, today releases the industry’s first in-depth Internet Radio advertising research, “Digital Audio Usage Trends: A Highly Engaged Listenership” and “Internet Radio Advertising Impact.” - ...read more

Facebook is rolling out a new advertising format called Sponsored Stories, which allows advertisers to prioritize content from the News Feed by turning your Facebook activity into promoted content.

Sponsored Stories are seen only by your friends that would normally - ...read more

Companies such as Amazon.com Inc. and Etsy Inc., a site that sells handmade and vintage goods, are making gift recommendations for individuals by tapping into the trove of comments and preferences collected by social-networking giant Facebook - ...read more

As U.S. video viewers increase their multiplatform viewing habits, advertising firms’ demand for an integrated tool to measure both TV and online video viewing will intensify over the next year. A new - ...read more

Parks Associates is supporting Future TV Advertising Forum from December 2-3 in London.

The Future TV - ...read more