Thursday, January 12, 2012
Women dominate connected TV use
“Women are frequently the product buyers – and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV programs,” said Tricia Parks, CEO, Parks Associates. “CE manufacturers are picking up on this changed buyer, offering their - ...read more
Wednesday, November 30, 2011
Viewers OK with personalised ads
Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences.
The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised - ...read more
Thursday, September 08, 2011
Europeans prefer recorded TV
Research findings issued on the eve of the IBC 2011 conference by Parks Associates reveal that consumers in Western Europe value multi-device access to recorded TV programmes over other new video services, including access to live TV.
Given a choice of new TV features, - ...read more
Wednesday, July 13, 2011
TV Everywhere demand up in Western Europe
Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30 per cent of broadband households highly interested in these TV Everywhere services, according to Parks Associates’ recent consumer survey Connected Consumer in Europe.
The international research firm found UK broadband households the most - ...read more
