Access and Entertainment

Thursday, June 26, 2014

Parks Associates announces new consumer segmentation research based on multiscreen video viewing habits

New research shows three types of consumers watch the most mobile video content - Travelers, Avid Viewers, and Multiscreeners

 Parks Associates today announced new consumer research and analysis showing three out of seven unique consumer segments account for the majority of mobile video viewing, averaging 9 hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all U.S. broadband households is ...read more

Wednesday, June 11, 2014

Parks Associates CEO to discuss pay-TV strategies at Connected TV World Summit

CEO of international research firm chairs pay-TV session with Cox, Liberty Global, ADB, and Verimatrix

Parks Associates announced today CEO Tricia Parks will chair the session "Technology that will Shape the Pay TV Connected Home" on Thursday, June 12, at the Connected TV World Summit. The session, with speakers from Cox, Liberty Global, ADB, and Verimatrix, examines the impact of current and future innovations on pay-TV services and operator strategies.

Parks Associates ...read more

Thursday, March 20, 2014

Online video the most important video source for young consumers

Parks Associates presents new OTT video services research in webcast

Over 50% of U.S. broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, according to research from Parks Associates. The firm, which also notes 37% of consumers 18-24 say online video is their most important video source, will discuss its consumer research and analysis for online video in the complimentary webcast "OTT Services: Moving from Sideline to ...read more

Monday, March 17, 2014

Consumer Expectations Remain High for OTT TV Service Experiences

Parks Associates Director of Research presents new research at TV Connect

Connected home research announced today by Parks Associates at TV Connect in London finds consumers expect the same TV user experience throughout their home, regardless of whether the service is offered via OTT, managed operator network, satellite, or other delivery mechanisms. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device.

“While some ...read more

Tuesday, October 08, 2013

Parks Associates to present service provider strategies and smart home trends at OSP EXPO 2013

Special research track features executives from Verizon, Ericsson, Broadcom, Clearleap, HP, and other leaders in digital living

Parks Associates today announced the sessions and speakers for the educational track “Research/Trends/Analyst,” hosted by the research firm at OSP EXPO 2013 in Dallas, Texas, October 9-10. Parks Associates analysts and company executives will discuss consumer research and service provider strategies in smart home services, mobile and video, telemedicine, ...read more

Wednesday, October 02, 2013

Thirty-four percent of Google Chromecast Owners Streaming Hulu to TV Set Daily

New research shows Google’s “screen-shifting” device circumventing licensing barriers

New consumer research from Parks Associates finds 34% of Google Chromecast owners stream video content from Hulu to their TV set every day. The same research found 43% of Chromecast owners stream Netflix to their TV set on a daily basis, a feature heavily promoted during the device's introduction. The finding underscores the desire by consumers to watch content on their preferred screen and the ...read more

Wednesday, September 18, 2013

Over 70% of pay-TV subscribers in Western Europe can get TV Everywhere

Parks Associates President to moderate panel and present TV Everywhere data at CTAM EuroSummit '13

Stuart Sikes, President, Parks Associates, is moderating the session, "TV Everywhere Update: What's Trending in Europe" on September 20, 10:30-11:30, at CTAM EuroSummit '13 in Barcelona.

According to Parks Associates research, over 70% of pay-TV subscribers in Western Europe are able to receive a TV Everywhere service from their current pay-TV provider. The firm estimates that ...read more

Thursday, July 18, 2013

Fourteen percent of smartphone/tablet users recently used a TV-content app, according to Parks Associates

1Q 2013 Survey Shows Increasing Consumer Usage of Apps from TV Channels and Shows

New research from Parks Associates shows consumers are developing preferences for TV-content apps as more smartphone and tablet users are using TV-channel apps from networks like MTV, Nickelodeon, and USA Network and apps for shows like Glee and The Walking Dead. The firm finds 14% of smartphone/tablet users surveyed in 1Q 2013 have recently used a TV-content app and nearly 75% of these users are satisfied ...read more

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