Thursday, March 16, 2017
20% of U.S. pay-TV subscribers are dissatisfied with their pay-TV service
New Research Deliverables Examine Consumer Trends of Cord Cutters, Cord Shavers, and Cord Nevers
New research from Parks Associates reveals that 20% of U.S. pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. TV Services: Changing the Channel Package shows only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.
Tuesday, July 19, 2016
55% of OTT Services Available in the U.S. are Subscription-Only
Analysts Examine Impact of 9th Circuit Ruling on Password Sharing and OTT Business Models
Parks Associates today announced new data from the company’s OTT Video Market Tracker showing 55% of OTT services in the U.S. have a subscription-only business model, such as Netflix or Hulu. In Canada, 50% of OTT services offer subscription-only services.
“There is an enormous amount of change going on in the OTT space right now, with new OTT video services entering the market each ...read more
Wednesday, July 06, 2016
Nearly 80% of U.S. Spanish-language households subscribe to one or more OTT video services
New Research Examines Pay-TV and OTT Adoption Trends in Spanish-Bilingual Households in the U.S.
New Parks Associates research shows bilingual Spanish-language broadband households in the U.S. are more likely to have pay-TV and OTT video service subscriptions than the average U.S. broadband household. 360 View Update: Pay TV and the Spanish Language Household, which analyzes a survey of U.S. broadband households where Spanish is spoken daily, reveals that 89% of these househ ...read more
Wednesday, June 22, 2016
U.S. broadband households watch nearly four hours of Internet video per week on a TV screen
Consumer research reveals revenue concerns for content providers as Internet video gains larger share of TV viewing time
Parks Associates announced a new research report today showing that U.S. broadband households watch an average of 3.8 hours of Internet video on TV screens each week, accounting for 20% of all video viewed on this device. Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming vid ...read more
Thursday, April 14, 2016
Parks Associates Announces Update to OTT Subscriber Churn Rates for Netflix, Hulu, and Amazon Users
Research Director to Present New Research from OTT Video Market Tracker at NAB Show April 18
In advance of the NAB Show next week,Parks Associates announced OTT data today showing that at the end of 2015, approximately 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% had done so.
Brett Sappington, Senior Director of Research, Parks Associates, will present the new data at the NAB Show next week in his se ...read more
Tuesday, January 12, 2016
One-third of U.K. broadband households have an OTT video service subscription
Parks Associates announces new European pay-TV research
Parks Associates today announced new results from the research project Connected Consumer in Europe that reveal 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay TV subscribe to premium movie channels.
“Overall OTT video usage in the U.K. favors broadcasters,” said Brett Sappington, Director, Research, Parks Associates. “ ...read more