Access and Entertainment

Thursday, June 11, 2015

7% of U.S. households have broadband and OTT but no pay TV

New industry report examines current and future market for OTT and TV Everywhere video services

New industry research from Parks Associates finds global OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019. Currently, 57% of U.S. broadband households subscribe to an OTT video service. Among European broadband households, 57% in the U.K., 29% in Spain, and 24% in Germany subscribe to an OTT service.

The industry report TV ...read more

Wednesday, June 03, 2015

51% of U.S. pay-TV subscribers are very interested in unlimited DVR storage

Cisco and Parks Associates to discuss emerging cloud-DVR market in industry webcast

Parks Associates research finds that 51% of pay-TV subscribers are very interested in having unlimited space to store DVR recordings, which indicates strong consumer demand for cloud-based DVR services. Currently, over 50% of U.S. broadband homes either include a DVR as part of their pay-TV subscription or have purchased one at retail. The research firm estimates the total number of cloud DVR ...read more

Thursday, May 21, 2015

Over 50% of Canadian broadband households have a connected CE device to watch online video via a television

Emerging Power of IoT in Canada reveals adoption and usage trends among Canadian connected consumers

New Parks Associates research reveals 58% of Canadian broadband households have at least one connected CE device that allows online content to be accessed through a TV set, up from 48% in 2012. Nearly 40% have a gaming console connected to the Internet, 25% have a connected smart TV, and 14% have a connected streaming media device.                 ...read more

Monday, May 04, 2015

Parks Associates Launches OTT Video Market Tracker at INTX

75% of North American OTT video service providers use subscription-based business model

International research firm Parks Associates launched its new service OTT Video Market Tracker this week at INTX: The Internet & Television Expo today in Chicago. The service includes an exhaustive analysis of market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube, and Amazon, with updated deliverables throughout ...read more

Monday, April 27, 2015

55% of U.S. broadband households subscribe to a subscription OTT video service

Research analysts highlight OTT and cloud DVR trends at upcoming industry events

Recent research from Parks Associates finds that 55% of U.S. broadband households subscribe to an OTT (over-the-top) video service, up from 44% in 2013. Subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

“Consumers in key demographics have adopted OTT services in large numbers, and now both ...read more

Thursday, April 09, 2015

Over 50% of consumers in U.S. broadband households subscribe to an OTT video service

Parks Associates hosts OTT Super Session at 2015 NAB Show with CBS Interactive, Vubiquity, and Discovery Communications

Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video service, such as Netflix or Hulu Plus. The research firm, which will participate at the NAB Show next week in Las Vegas, reports the average U.S. broadband household spends $9 per month on Internet video, up from $7 in ...read more

Monday, March 30, 2015

Number of cloud-DVR subscribers worldwide will increase to 24 million by 2018

Parks Associates research director to provide insight into emerging cloud-DVR market in upcoming Imagine Communications webinar

Recent Parks Associates research shows the total number of cloud-DVR subscribers worldwide will exceed 4.6 million in 2015 and total 24 million by 2018. Brett Sappington, Director, Research, Parks Associates, will provide insight into the emergence of cloud DVR and the rapidly evolving video content delivery market in the webinar "Cloud-DVR – Reinventing ...read more

Tuesday, March 03, 2015

Nearly 50% of video viewed on the television screen is from non-linear sources

Glenn Hower of Parks Associates provides connected TV insights at ANA Media Leadership Conference

Glenn Hower, Research Analyst at Parks Associates, will participate in the pre-event workshop interactive session “A Glimpse behind the Curtain of Connected TV” at 2015 ANA Media Leadership Conference on March 4 in Hollywood, Florida.

The session will address connected TV, pay TV, and the advertising opportunities that are arising for marketers. Parks Associates research reveals ...read more

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