Access and Entertainment

Thursday, April 09, 2015

Over 50% of consumers in U.S. broadband households subscribe to an OTT video service

Parks Associates hosts OTT Super Session at 2015 NAB Show with CBS Interactive, Vubiquity, and Discovery Communications

Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video service, such as Netflix or Hulu Plus. The research firm, which will participate at the NAB Show next week in Las Vegas, reports the average U.S. broadband household spends $9 per month on Internet video, up from $7 in ...read more

Monday, March 30, 2015

Number of cloud-DVR subscribers worldwide will increase to 24 million by 2018

Parks Associates research director to provide insight into emerging cloud-DVR market in upcoming Imagine Communications webinar

Recent Parks Associates research shows the total number of cloud-DVR subscribers worldwide will exceed 4.6 million in 2015 and total 24 million by 2018. Brett Sappington, Director, Research, Parks Associates, will provide insight into the emergence of cloud DVR and the rapidly evolving video content delivery market in the webinar "Cloud-DVR – Reinventing ...read more

Tuesday, March 03, 2015

Nearly 50% of video viewed on the television screen is from non-linear sources

Glenn Hower of Parks Associates provides connected TV insights at ANA Media Leadership Conference

Glenn Hower, Research Analyst at Parks Associates, will participate in the pre-event workshop interactive session “A Glimpse behind the Curtain of Connected TV” at 2015 ANA Media Leadership Conference on March 4 in Hollywood, Florida.

The session will address connected TV, pay TV, and the advertising opportunities that are arising for marketers. Parks Associates research reveals ...read more

Tuesday, October 21, 2014

Parks Associates: 64% of U.S. broadband households have Internet-connected CE

Research firm announces reports addressing OTT services, 4K deployment, CE business models, cloud DVR, and next-generation gaming consoles

New research reports from Parks Associates highlight the financial and business opportunities in the expanding markets for pay-tv and OTT services, digital content, cloud solutions, and connected CE. The research firm's New Business Models for Connected CE reports 64% of U.S. broadband households have an Internet-connected CE and 55% have an OTT ...read more

Thursday, July 31, 2014

Consumer Demand for Cloud DVR Technology: 45% Find It Very Appealing

Parks Associates Releases New Research on Global Licensing Implications of Cloud DVR

Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates. The report Cloud DVR: The New Face of Television notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these ...read more

Thursday, June 26, 2014

Parks Associates announces new consumer segmentation research based on multiscreen video viewing habits

New research shows three types of consumers watch the most mobile video content - Travelers, Avid Viewers, and Multiscreeners

 Parks Associates today announced new consumer research and analysis showing three out of seven unique consumer segments account for the majority of mobile video viewing, averaging 9 hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all U.S. broadband households is ...read more

Wednesday, June 11, 2014

Parks Associates CEO to discuss pay-TV strategies at Connected TV World Summit

CEO of international research firm chairs pay-TV session with Cox, Liberty Global, ADB, and Verimatrix

Parks Associates announced today CEO Tricia Parks will chair the session "Technology that will Shape the Pay TV Connected Home" on Thursday, June 12, at the Connected TV World Summit. The session, with speakers from Cox, Liberty Global, ADB, and Verimatrix, examines the impact of current and future innovations on pay-TV services and operator strategies.

Parks Associates ...read more

Thursday, March 20, 2014

Online video the most important video source for young consumers

Parks Associates presents new OTT video services research in webcast

Over 50% of U.S. broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, according to research from Parks Associates. The firm, which also notes 37% of consumers 18-24 say online video is their most important video source, will discuss its consumer research and analysis for online video in the complimentary webcast "OTT Services: Moving from Sideline to ...read more

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