Access and Entertainment

Wednesday, January 18, 2017

15% of U.S. broadband households have antenna-only TV service

New consumer research finds steady increase coincides with drop in pay-TV subscriptions

New cord-cutter consumer research from Parks Associates shows the percentage of U.S. broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View: Entertainment Services in U.S. Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.

“Pay-TV su ...read more

Tuesday, January 10, 2017

71% of U.S. broadband households have Wi-Fi or Apple AirPort access

IoT research firm announces new deliverables on connected entertainment and sharing economy apps

New research from Parks Associates finds that 71% of U.S. broadband households have Wi-Fi or Apple AirPort access and these Wi-Fi households average over 30% more computing devices than non-Wi-Fi households. 360 View: Entertainment Services in U.S. Broadband Households also notes that Wi-Fi homes average approximately 45% more connectable CE devices.

“Wi-Fi is by far the mo ...read more

Tuesday, July 19, 2016

55% of OTT Services Available in the U.S. are Subscription-Only

Analysts Examine Impact of 9th Circuit Ruling on Password Sharing and OTT Business Models

Parks Associates today announced new data from the company’s OTT Video Market Tracker showing 55% of OTT services in the U.S. have a subscription-only business model, such as Netflix or Hulu. In Canada, 50% of OTT services offer subscription-only services.

“There is an enormous amount of change going on in the OTT space right now, with new OTT video services entering the market ...read more

Wednesday, July 06, 2016

Nearly 80% of U.S. Spanish-language households subscribe to one or more OTT video services

New Research Examines Pay-TV and OTT Adoption Trends in Spanish-Bilingual Households in the U.S.

New Parks Associates research shows bilingual Spanish-language broadband households in the U.S. are more likely to have pay-TV and OTT video service subscriptions than the average U.S. broadband household. 360 View Update: Pay TV and the Spanish Language Household, which analyzes a survey of U.S. broadband households where Spanish is spoken daily, reveals that 89% of these househ ...read more

Wednesday, June 22, 2016

U.S. broadband households watch nearly four hours of Internet video per week on a TV screen

Consumer research reveals revenue concerns for content providers as Internet video gains larger share of TV viewing time

Parks Associates announced a new research report today showing that U.S. broadband households watch an average of 3.8 hours of Internet video on TV screens each week, accounting for 20% of all video viewed on this device. Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming vid ...read more

Thursday, April 14, 2016

Parks Associates Announces Update to OTT Subscriber Churn Rates for Netflix, Hulu, and Amazon Users

Research Director to Present New Research from OTT Video Market Tracker at NAB Show April 18

In advance of the NAB Show next week,Parks Associates announced OTT data today showing that at the end of 2015, approximately 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% had done so.

Brett Sappington, Senior Director of Research, Parks Associates, will present the new data at the NAB Show next week in his se ...read more

Tuesday, January 12, 2016

One-third of U.K. broadband households have an OTT video service subscription

Parks Associates announces new European pay-TV research

Parks Associates today announced new results from the research project Connected Consumer in Europe that reveal 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay TV subscribe to premium movie channels.

“Overall OTT video usage in the U.K. favors broadcasters,” said Brett Sappington, Director, Research, Parks Associate ...read more

Friday, December 11, 2015

Nearly 20% of U.K. broadband households use Netflix OTT service

Netflix use draws nearer to iTV Player and iPlayer use in the U.K. as its European adoption shows modest growth

New research from Parks Associates indicates that 18% of U.K. broadband households have used paid-service Netflix in the past 30 days, compared to 20% who used the free iTV Player and 33% who used the free iPlayer to stream video programming. Overall 58% of U.K. broadband households used a video streaming service or player within the past 30 days.

“The result ...read more

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