Analysts Examine Impact of 9th Circuit Ruling on Password Sharing and OTT Business Models
Parks Associates today announced new data from the company’s OTT Video Market Tracker showing 55% of OTT services in the U.S. have a subscription-only business model, such as Netflix or Hulu. In Canada, 50% of OTT services offer subscription-only services.
“There is an enormous amount of change going on in the OTT space right now, with new OTT video services entering the market each month. ...read more
Research Director to Present New Research from OTT Video Market Tracker at NAB Show April 18
In advance of the NAB Show next week,Parks Associates announced OTT data today showing that at the end of 2015, approximately 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% had done so.
Parks Associates announces new European pay-TV research
Parks Associates today announced new results from the research project Connected Consumer in Europe that reveal 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay TV subscribe to premium movie channels.
Netflix use draws nearer to iTV Player and iPlayer use in the U.K. as its European adoption shows modest growth
New research from Parks Associates indicates that 18% of U.K. broadband households have used paid-service Netflix in the past 30 days, compared to 20% who used the free iTV Player and 33% who used the free iPlayer to stream video programming. Overall 58% of U.K. broadband households used a video streaming service or player within the past 30 days.
More than one-third of consumers who switched service providers in the past 12 months did so in order to obtain a faster service at a comparable price
Parks Associates announced new research today showing 9% of U.S. broadband households switched broadband providers in the past 12 months, with 35% of them doing so to get a faster broadband speed. Only 18% of switchers changed because a different provider offered a lower price at a comparable speed.
Leading research firm presents whitepapers focused on online advertising, OTT services, and cloud DVR
Parks Associates recently published three new whitepapers analyzing new trends in video consumption, including monetization through advertising, the benefits of cloud DVRs, and strategies to create differentiated OTT services. The firm reports nearly 60% of U.S. broadband households pay for an OTT video subscription. These whitepapers highlight changes in the video business and present ...read more