Access and Entertainment

Thursday, April 14, 2016

Parks Associates Announces Update to OTT Subscriber Churn Rates for Netflix, Hulu, and Amazon Users

Research Director to Present New Research from OTT Video Market Tracker at NAB Show April 18

In advance of the NAB Show next week,Parks Associates announced OTT data today showing that at the end of 2015, approximately 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% had done so.

Brett Sappington, Senior Director of Research, Parks Associates, will present the new data at the NAB Show next week in his session ...read more

Tuesday, January 12, 2016

One-third of U.K. broadband households have an OTT video service subscription

Parks Associates announces new European pay-TV research

Parks Associates today announced new results from the research project Connected Consumer in Europe that reveal 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. The same study shows that only 15% of U.K. households with pay TV subscribe to premium movie channels.

“Overall OTT video usage in the U.K. favors broadcasters,” said Brett Sappington, Director, Research, Parks Associates. “The ...read more

Friday, December 11, 2015

Nearly 20% of U.K. broadband households use Netflix OTT service

Netflix use draws nearer to iTV Player and iPlayer use in the U.K. as its European adoption shows modest growth

New research from Parks Associates indicates that 18% of U.K. broadband households have used paid-service Netflix in the past 30 days, compared to 20% who used the free iTV Player and 33% who used the free iPlayer to stream video programming. Overall 58% of U.K. broadband households used a video streaming service or player within the past 30 days.

“The results in the U.K. ...read more

Monday, November 30, 2015

Parks Associates research shows faster broadband speeds drive more switching than do lower fees

More than one-third of consumers who switched service providers in the past 12 months did so in order to obtain a faster service at a comparable price

Parks Associates announced new research today showing 9% of U.S. broadband households switched broadband providers in the past 12 months, with 35% of them doing so to get a faster broadband speed. Only 18% of switchers changed because a different provider offered a lower price at a comparable speed.

“For many, broadband is a ...read more

Monday, November 16, 2015

Parks Associates Whitepapers Present New Strategies for Companies to Succeed in Connected Entertainment Industries

Leading research firm presents whitepapers focused on online advertising, OTT services, and cloud DVR

Parks Associates recently published three new whitepapers analyzing new trends in video consumption, including monetization through advertising, the benefits of cloud DVRs, and strategies to create differentiated OTT services. The firm reports nearly 60% of U.S. broadband households pay for an OTT video subscription. These whitepapers highlight changes in the video business and present ...read more

Tuesday, November 10, 2015

Only 3% of U.K. broadband households have cancelled one or more OTT video services within the past year

Parks Associates Research Director speaks on panel at OTT TV Summit in London

Parks Associates research shows 3% of U.K. broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33% of U.K. broadband households currently pay for an OTT subscription. In the U.S., approximately 9% of U.S. broadband households have recently cancelled an OTT service subscription, while 59% currently subscribe. The research firm finds that service cancellations and ...read more

Thursday, October 08, 2015

10% of U.S. Broadband Households are “Cord Cutters”

Research Director presents new OTT and “Cord Cutter” research at Future of Television event, October 9

Parks Associates research finds 10% of U.S. broadband households are “cord cutters,” with one-fourth of them having canceled their pay-TV service in the past 12 months and instead using online video sources. In addition, 7% of U.S. broadband households are recent “cord shavers,” those who have downgraded their pay-TV service within the past 12 months and use online video ...read more

Tuesday, August 18, 2015

One-quarter of pay-TV subscribers made changes to their service over the past 12 months

New Consumer Research Examines Trends in Pay-TV Adoption and Entertainment Services

Parks Associates today announced roughly one-fourth of pay-TV subscribers in U.S. broadband households made changes to their pay-TV service over the past 12 months, although upgrades were nearly as significant as downgrades. 360 View: Entertainment Services in U.S. Broadband Households, which analyzes trends among U.S. consumers in broadband and pay-TV adoption, finds that 11% of pay-TV subscribers ...read more

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