Industry Press Releases

Friday, February 19, 2021

Four highlights from Roku’s (ROKU) Q4 earnings report

In its shareholder letter, Roku stated that according to research from Parks Associates, 43% of all broadband households in the US that currently pay for traditional TV are likely to switch to streaming within the next 12 months. The company added that a report by Conviva indicated that the Roku platform held a 41% share of streams, making it the most popular streaming platform.

From the press release, "Four highlights from Roku’s (ROKU) Q4 earnings report."

Thursday, November 19, 2020

Verimatrix Unveils Latest Forensic Watermarking Enhancement to Boost Fight Against Piracy

A leading innovator in forensic watermarking for the media and entertainment industry, Verimatrix introduced its latest HTML5-focused solution to allow enhanced cybersecurity protections across multiple content platforms. It’s the latest technology to join the company’s portfolio of solutions that provide complete content lifecycle coverage for OTT and pay-TV companies who could be facing an estimated $12.5 billion in piracy-related annual losses by 2024, according to a Parks As more

Thursday, September 24, 2020

Scripps creates national television networks business with acquisition of ION Media

ION Media and the five Katz networks operate in the over-the-air (OTA) television marketplace, which saw 67% growth, to 25% of all TV households, from 2018 to Q3 2019 (Parks Associates research, March 26, 2020), as consumers opted to supplement their digital television services with free over-the-air, linear broadcast television and its quality programming to create a new consumer bundle. Because of the pandemic, OTA viewership growth is expected to accelerate, according to Park more

Tuesday, May 05, 2020

Aerial Technologies Enables Broader Access to Affordable Remote Care Utilizing Your Home WiFi

Parks Associates data shows that 90% of seniors consider it “very important” to live independently in their own homes for as long as possible, and Wi-Fi adoption in senior households is increasingly widespread. “87% of consumers in U.S. broadband households ages 65-74 and 76% of those ages 75 and older report using Wi-Fi at home,” reports Jennifer Kent, Senior Director, Parks Associates. “The groundwork is laid for home services providers to offer seniors connected solutions tha more

Tuesday, September 17, 2019

Veego Gives Eyes to ISPs, Enabling Automatic Detection and Repair of Smart Home Problems

According to a study by Parks Associates titled 360 View: Supporting the Connected Consumer, “Unresolved technical problems with smart home devices have risen 240% in 3 Years. 79% of consumers have self-installed a smart home device, and most do not turn to integrators for assistance when there is a technical problem.” 

From the press release "Veego Gives Eyes to ISPs, Enabling Automatic Detection and Repair of Smart Home Problems."

Friday, September 13, 2019

Blending Entertainment & Smart Home Control into One Experience

Voice control has become a must-have feature for smart home products and entertainment devices. According to research from Parks Associates, the most desired functions to perform by voice are turning the TV on or off; changing channels/launching apps; and controlling the volume. There are currently no unified, hands-free solutions available for service providers that work across their entire footprint, including the range of installed legacy set-top boxes, TVs, and soundbars. Wi more

Thursday, September 12, 2019

Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions

Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundreds of services available. Differentiation is difficult. Leading players are using data in unique ways that create areas of competitive advantage,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Subscriber churn, content licensing decisions more

Tuesday, September 03, 2019

SleepScore Labs Announces ‘SleepScore CheckUp’, the Industry-First ‘Sleep Report for Doctor’ In-App Feature

According to a recent report of Parks Associates, 49% of people say that they see value in bringing sleep data collected from their sleep tracker to their doctor if needed. This is why we developed SleepScore CheckUp: serving both doctors and people with a detailed longitudinal report on the customer’s objectively measured sleep for the most recent 30 nights of sleep.1” 

From the industry press release "SleepScore Labs Announces ‘SleepScore CheckUp’, the Industry-First ‘Slee more

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