Industry Press Releases

Wednesday, May 09, 2012

TargetSpot Issues 2012 Digital Audio Benchmark and Trend Study

TargetSpot, the largest Digital Audio advertising network, today released the results of its annual Digital Audio Benchmark and Trend Study. Conducted by Parks Associates, this year’s report unveils key new insights about the rapidly growing Digital Audio market, and further illustrates the increasing effectiveness of the platform for brand advertisers to reach - ...read more

Friday, June 10, 2011

Buick IntelliLink Coming in 2012

The Buick IntelliLink system uses Bluetooth or USB to connect a smartphone to a new 7 inch or 8-inch, high-resolution, full-color touch screen display that also doubles as a radio. IntelliLink expands on Buick’s current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls, which helps improve safety immensely. ...read more

Tuesday, June 07, 2011

Verimatrix Unveils StreamMark as Next Generation Watermarking Approach to Protect Early Release Premium Content

"Parks Associates anticipates that the market will see a rise in demand for security and encryption technologies for early release windows for premium VoD content over the next several months," said Kurt Scherf, vice president, - ...read more

Wednesday, May 25, 2011

Comcast Introduces Xfinity Signature Support in Eastern Massachusetts, New Hampshire and Maine

Comcast Cable announced the Boston area launch of a new 24x7 technical support and equipment protection program for the growing number of home electronics - ...read more

Wednesday, May 11, 2011

PlumChoice Acquires Tific AB

"The acquisition of Tific provides PlumChoice with significant capabilities," said Kurt Scherf, Vice President and Principal Analyst, Parks Associates. "PlumChoice's acquisition of EveronIT earlier this year enhanced its - ...read more

Tuesday, May 03, 2011

Home Energy Management, a Hot Topic for ConnectivityWeek 2011

"ConnectivityWeek brings together a diverse set of high-tech entrepreneurs, investors, analysts, and utilities, working to find next-generation solutions," said Bill Ablondi, Director Home Systems Research, Parks Associates. "This event - ...read more

Tuesday, April 19, 2011

Research and Markets: The Connected Home and Services in the U.S.: A Roadmap of the Future 1Q 2011

Research and Markets has announced the addition of the "The Connected Home and Services in the U.S.: A Roadmap of the Future 1Q 2011" report to their offering.

”Broadband as a lone service is becoming highly commoditized; as a consequence, - ...read more

Wednesday, March 09, 2011

Comcast Introduces Xfinity Signature Support

According to a 2010 survey by Parks Associates, more than 50 percent of Americans with Internet service look to their broadband provider as their first or second choice in solving their home computer-related technical - ...read more

Wednesday, April 21, 2010

Belkin Acquires Zensi, Signaling Major Entry into Energy Conservation Market

Energy management is of meaningful concern to people. According to a November 2009 survey by Parks Associates, 81 percent of US online households show high interest in cutting energy costs. And, when asked the main reason for - ...read more

Wednesday, April 21, 2010

WD(R) Unveils WD Photos Photo Viewer App for iPhone(R) and iPod Touch(R)

With more than 50 million iPhones sold as of Apr. 2010 (Apple®), the iPhone has become one of the fastest growing smart phones in the market and is used every day by consumers to access and share their photos.

- ...read more

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