Wednesday, March 25, 2015

YouTube rival Vessel bets fans will pay for early access

YouTube stars such as Ingrid Nilsen, Rhett & Link and Shane Dawson are among creators whose videos will make their debut on Vessel. Other programming comes from online networks such as food-oriented Tastemade and celebrities such as Alec Baldwin.

Video creators on Vessel keep 70% of ad revenue, compared with 55% that is typical on YouTube, plus 60% of Vessel subscription revenue. With those incentives, the new service will be an easier sell to creators than offering viewers who are used to watching videos for free, said Brett Sappington, director of research at Parks Associates.

"Vessel must rely on content creators' popularity and self-marketing to entice their loyal viewers into paying a monthly fee," he said.  

From the article "YouTube rival Vessel bets fans will pay for early access."

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