Monday, December 12, 2011

Youth Is Wasted on the Young, and So Are Consumer Electronics

When it comes to consumer electronics buying this holiday season, it turns out age is everything but a number.

According to a new survey from Parks Associates, an international market research firm, age will be the biggest factor in tech purchases made between Nov. 1 and Jan. 1. Young adult consumers — defined as those between 18 and 34 years of age — are more likely than others to purchase laptops, smartphones, tablets and LCD flat-panel displays this season. Also, households with children are much more likely to purchase laptops and LCD flat-panels.

Parks Associates’ director of research John Barrett calls the slight boost in spending intentions this season the “keeping-it-home” phenomenon, noting that the people surveyed were more likely to make purchases for themselves this year, or for someone in their own household, rather than for gift-giving outside of the home. “The number of people buying something has gone up, but so have all the economic worries,” Barrett notes.

From the article,"Youth Is Wasted on the Young, and So Are Consumer Electronics" by Lauren Goode

Next: Hot-Button Topic: Do Women Buy More Consumer Tech Than Men?


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