Wednesday, July 16, 2014

Younger Generation Embracing Smart Energy

New research on the Internet of Things (IoT) found that young consumers, people with children, and individuals who have owned their homes for three to four years are the top adopters of Internet-connected energy devices. Parks Associates’ “Home Energy Management Adopters” study reports that more than 10 percent of United States broadband households headed by a 25-34-year-old have at least one smart home energy management device.

Tom Kerber, Parks Associates director of research, home controls, and energy notes, “Younger consumers also own multiple devices at higher rates; four percent own five or more smart energy management devices, and they are the majority of those most willing to purchase a smart home system. The market segment of consumers 25-34 years old is a key target for new smart home solutions that consolidate control of multiple devices through a smart phone or tablet.”

From the article "Younger Generation Embracing Smart Energy."

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