Monday, January 09, 2012

Women Buy More Electronics Than Men, Though it Confuses Lady Brains

Mashable reports that in a survey conducted late last year, Parks Associates asked 2,000 adult consumers about what products they were planning to buy before 2012. In general women were more likely to purchase electronics, with 18% expressing interest in a tablet, 20% saying they wanted a laptop, and 20% looking at smartphones. As for the men, 15% wanted a tablet, 14% planned to buy laptops, and 17% wanted smartphones. There was only one product that interested more men than women: Flat screen LCD TVs. 19% of men said they were shopping for the TVs compared to 17% of women.

The study also found that women are engaging with technology more than men across the board. In 2012, women bought an average of 4.7 electronic devices compared to 4.2 products for men. Plus, once women buy tech products they tend to use them more heavily. Women are more likley to watch movies online, download music, and play games on Facebook.

From the article, "Women Buy More Electronics Than Men, Though it Confuses Lady Brains" by Margaret Hartmann

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