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Monday, July 20, 2015

Why you’re not delivering on the promise of the Internet of Things…yet

Guest post by PlumChoice.

The Internet of Things has arrived.

Your customers’ personal tech space has expanded beyond PCs, tablets, and printers to include door locks, video cameras, thermostats, baby monitors and more. They need service to repair things that don’t work and they want to know how to use their things better.

The number of connected devices is expected to multiply from the three to four billion that exist today to more than 20 billion in the next few years. That means the long tail of support – those complex, highly technical cries for help – will become longer and flatter as service inquiries explode.

What this also means is that you – the product manufacturer, retailer, platform provider, reseller, or app developer – had better address the problem. Pronto. Return rates are already rising and nine out of ten products being sent back are in perfect working order.

What’s the solution?

Providing your customers with specialized technical support that solves their problems and helps them realize the benefits of their “stuff.” If you don’t, they’ll just be flapping around on their technology treadmill while your returns continue to pour in.

Check out this video to find out how helping your customers gain value from their personal technology space will reduce product returns and enhance customer satisfaction. 

This post originally appeared on the PlumChoice website. Click here to view the original post.

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