Wednesday, March 28, 2012

Why Would Anyone Ever Use Siri? This Is Why.

A new study from Parks Associates helps to flesh out that picture a bit. The data show that just over 60 percent of iPhone 4S owners are using Siri for some sort of task at least several times a week. Functions that people use their phones for regularly -- calling, texting -- are the most common functions for people to execute with Siri. And, generally speaking, the less common a function -- watching movies, scheduling meetings -- the fewer people are doing it with Siri.

This description fits in well with some of the Parks Associates qualitative findings, in which many people told them they use Siri when driving or otherwise have their hands full, John Barrett of the Parks Associates told me.

From the article, "Why Would Anyone Ever Use Siri? This Is Why."

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