Wednesday, March 19, 2014

Why We Need More Women in the Tech Industry

Technology disparity also hurts individual companies.

Logically stated: at least half the users of technology products are women therefore it is in the company’s best interest to staff women who can contribute to ongoing projects as well as future development tasks.

According to a report by Parks Associates, women download more music, movies and games than their male counterparts.

In fact, female consumer habits would suggest that they account for $4.3 trillion dollars of U.S. consumer spending and that they are directly involved in 85% of all household purchasing decisions.

From the article, "Why We Need More Women in the Tech Industry," by Jeff Fermin.

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