Saturday, November 15, 2008

Who watches TV on TV anymore?

What's New in Tech?That’s indeed the billion-dollar question as telecom service providers enter today’s video arena — a market that spans cable, satellite, the Internet and mobile devices. At the TelcoTV show this week, Parks Associates released some video-viewing data showing just how confusing — yet full of opportunity — today’s video market really is.

According to Parks, Internet video viewing is indeed on the rise, but so is the viewing of prime-time TV shows. The research shows that 80% of adults in broadband homes do some form of Internet video viewing. Twenty-six million adult home broadband users are watching streaming TV episodes at least once a month, and about 6 million adults in broadband homes pay for premium Web video content on a monthly basis. At the same time, many of those are catching up on TV viewing they missed — with just over half (52%) watching missed episodes, while 37% liked watching shows for free, and 29% appreciated having fewer ads in Web replays.

From the blog, "Who watches TV on TV anymore?"


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