Friday, May 30, 2014

Where the Viewers Are: TV Will Outpace Computers for Online Video

Market intelligence firm Parks Associates recently released research entitled 360 View: Entertainment Services in U.S. Broadband Households, which shows that the percentage of people viewing video on TVs and computers is declining, but the percentage viewing on tablets and mobile phones is growing. In the first quarter of 2014, 28 percent of U.S. heads-of-households with broadband connectivity had watched video on a tablet, compared to 18 percent in the first quarter of 2013.

When Parks looked at consumption hours, though, it became clear that the TV was the video leader. In the first quarter of 2014, those surveyed reported watching 19.8 hours of video per week on a TV, compared to 1.3 hours on a tablet. Computer viewing showed a steep decline, dropping from 8.2 hours in 2013 to 6.2 hours in 2014.

Looking only at the 19.8 hours spent watching a TV, the time spent on online video grew from 2.3 hours in 2013 to 2.9 hours in 2014. The amount of time spent on broadcast TV stayed the same.

From the article "Where the Viewers Are: TV Will Outpace Computers for Online Video" by Troy Dreier.

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