Webcast: Winning the European Smart Home Customer

by Parks Associates | Dec. 1, 2016

Telcos have reached a crossroads in business strategy where innovation is inevitable and continues to impact subscriber growth across different distribution channels. Entry of nontraditional but formidable players such as Google, Amazon, and Apple into entertainment, content, and smart home services intensifies the risk; however, all players struggle with similar challenges. Key factors in driving adoption in the smart home are providing valuable and recognizable benefits to consumers, like safety and security or energy efficiency savings, while integrating solutions across vastly different ecosystems.

The challenge intensifies in Europe, where there isn’t the same foundational home security market that exists in the U.S., creating additional barriers to adoption of new products. In the complimentary webcast, "Winning the European Smart Home Customer – Successful Service Provider Lessons," Parks Associates and Sigma Designs will discuss lessons learned from successful telcos who leverage their advantages and build a revenue-generating offering with smart home solutions alongside connectivity, entertainment, and content services.

Attend “Winning the European Smart Home Customer – Successful Service Provider Lessons” on December 13 to learn:

  • Consumer demand for new services and their value impressions of smart home solutions
  • Telco business strategies that provide integrated services and deliver high-quality consumer experiences
  • Challenges from other sectors, including retailers and technology companies, and who will be the most formidable challengers to telcos
  • Differences between the U.S. and European markets


Registration is complimentary and all attendees will receive a copy of the recording. If you cannot make it to the live event, you can still register and receive access to the on-demand recording following the live session. Click here to register

Further Reading:



Next: Voice Control Wars: So Much More than a Cylindrical Device
Previous: Unlocking the Full Potential of Residential IoT – Complimentary Webcast

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